Welcome to the Grassroots Movement

Don the helmet of the Psychonaut, and blast off into the far reaches of the human psyche.

Grassroots California is a clothing line bridging the gap between streetwear and counterculture fashion. We create inspiring apparel for those who choose to stand out, be different, and create their own path.

Grassroots began making hats for a documentary film they were producing in 2009, and has since created fitted hats for some of the biggest names in the industry. From national artists like Method Man, to the biggest names in the jam scene like Jerry Garcia and Griz.

Grassroots provides cutting edge, state of the art designs in every type of hat they create. Grassroots has thrived to be an industry leader by paying attention to every detail, and providing environmentally friendly hats made with hemp.

Make sure to check out the Grassroots signature holograms and designs on the interior of our hats as well.

Be unique, be yourself, and Join the movement!

Our products are both sustainable and functional; whether you're out on the streets, travelling the world or at home in the studio.

Our headquarters are located in Denver, CO - where we grew the company at an early stage with our first flagship location. The new and improved Colorado flagship store is now located in the Santa Fe Art District. We have also recently opened a brand new brick and mortar location in Chicago, IL. Our hats and apparel are available in all 50 states as well as multiple countries worldwide. Come check us out at one of the many events we attend each year!