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I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off.Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb.I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair.This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush.The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair.Highly , highly recommend this dye it is the best!.Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

Only use if you really want to go well red . Bit strange to use but feels good after . Might be bit red for me lol x

Washes away in 1-2 washes, beautiful colour for a few days, but unfortunately a waste of time and money. Also, more damaging that other colours, hair started breaking more after this.

Really nice hair dye, good coverage with 1 bottle, gloves were a decent size as my hands are quite big!! I would say the colour didn't cone out bright purple, as I have dark brown hair, but none the less it's quite a nice colour. And made my hair really in nice condition. Would recommend.

This is a product iv never used but I always have red hair, the content of the box has no conditioner, the nozzle of the bottle has no hole you have to cut it, the bottle itself is flimsy and you don’t get all or most of the product out. The colour is really nice there is no bad smell and is really easy to mix and wipe off the skin with little to no staining! The colour I’d recommend but the packaging and lack of conditioner is something I’d say be prepared for as you pay the price of other box dyes that has the better quality equipment and has a after care product to keep your hair looking healthy and shiny without a bad tangle

I had my ponytail rainbow coloured a year ago and the only colour left was the blue, the rest had faded to a yellowy green. Because I had greeny undertones in the other sections I decided to go with a mix of the rich plum and the amethyst purple to cover it nicely and neutralise the green for when it inevitably fades. I am pleased with the result and had about a quarter cream left from the 2 boxes so definitely recommend buying 2 if you have long thick hair like me as this was only my ponytail not including the main head and roots! Only lost 1 star as even after washing till the water ran clear my hair still stains my hands pink when I put it up in a ponytail and I am sleeping with my head on a towel as it sweats out at night as well 🙈 Proof will be how long the colour stays vibrant, will update the review in time!Before and after pics attached.

Realy like this, colour is vibrant and doesn’t harm my hair

My daughter loved the colour lasted well