Digital Business & E-commerce Management: Strategy Implementation & Practice

Excellent book for doctoral students

Good Book

Purchased this as textbook. Some Examples and technology introduced in here are outdated...

Great book, actually the best I read in this category, to integrate many elements of strategy, operations and technology in a consistent view of the e-business and e-commerce fields. The author uses really good information sources for Management issues.

This book was very interesting. I enjoyed reading its content to brush up on e-business concepts, case studies, and vocabulary used. I had to use it for my MBA paper and presentation and I found that it was very useful. E-business is changing SO fast but the book still gave me insights into different terminology that I could apply today.

It was what I needed, but delivery took longer than I needed. It was almost time for my first test, bummer.

A+

I am doing an IT/IS course but have no experience or previous learning in business and so, I found myself a bit lost when dealing with the "softer" business side of the course as opposed to the technical/programming/mathematical side. In particular I have been finding it difficult to get a proper understanding of all the terminology associated with digital business, and indeed even with non-digital business. This book has opened the door to me in that respect. I find the layout to be excellent and I find it very readable. My one disappointment is not with the book itself but with the companion website for this edition which I feel should be up and running at this stage, almost 5 months after the book's publication. I am using the companion website for the 5th edition as I await the arrival of the one for this, 6th edition.

I ordered the new book but it arrived as seen in the image, with the cover folded and mistreated. The book does not seem new because it was not sealed.

Un ouvrage de référence à mettre dans les mains de tout un chacun qui exerce sa profession dans le E-commerce ou le marketing digital. Très bien écrit (en anglais) et pertinent.

Simply perfect

Muy bien estructurado. Integra bien muchos diferentes aspectos de estrategia, operaciones y tecnología. Utiliza fuentes de información de gran calidad.