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🎨 Unlock your true color potential with Wella ColorCharm — where vibrant meets professional.
WELLA Color Charm Permanent Liquid Hair Color in Light Brown uses advanced Liquifuse technology to deeply saturate hair strands, delivering exceptional gray coverage and up to 43% more shine. With 62 mixable shades across five tonal families, it offers customizable, fade-resistant color that lasts. The easy-to-apply liquid formula features a gentle floral scent, making professional-quality hair color accessible and enjoyable at home.
| ASIN | B07Q6HD9SL |
| Best Sellers Rank | #12,458 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #128 in Hair Color |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,439) |
| Item model number | 99240013872 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Product Dimensions | 1.87 x 0.97 x 3.66 inches; 1.28 ounces |
| UPC | 070018105288 |
A**R
Easy tint
Works really well to tint my brows! Perfect color. Easy to do.
D**M
Lasting color
I’ve tried many at-home hair colors, and Wella is by far the best. The formula applies evenly and doesn’t drip, which makes the process less messy. The color payoff is vibrant and true to the shade on the box. What impressed me most is how soft and shiny my hair feels afterward — it doesn’t have that dry, straw-like texture that some other brands leave behind. The coverage on grays is excellent, and the color has stayed rich even after several washes. Overall, this feels like professional salon quality at home. I’ll definitely keep repurchasing.
C**N
Nice color
Nice color. Comes out super dark at first, but fades after a couple of washes into a nice lighter shade.
M**K
Good product
Covers well and although not totally fade resistant from the sun, it lasts well. I’ve been using this product for many many years
T**R
Dependable color
Very dependable product. This brand is true to color and easy to match to your hair color
C**H
Pro quality- great price
Great product. Same brand as my hair dresser uses when I go. Way cheaper to do touch ups at home in between visits. Cheaper than Sally beauty too!
A**Z
I had high expectations, but...
The product smells super strong, it covers just enough, but it leaves my hair a little dry. The color fades after washing. However, it's a relatively good product.
M**Y
Game changer... 5 stars
The INTENSE formula is a game changer. Great color saturation and shine. Long lasting.
A**R
As advertised
A**X
Me gusto el resultado final a nivel de suavidad del cabello y brillo pero compré castaño claro y me quedó bastante oscuro. Creo que hay que elegir un nivel más claro para obtener el color buscado.
C**.
Found it love it excellent coverage easy to use love this product
W**.
Update: I bought this hair colour again and it this time gave me hot roots. I had to use another product. The colour wasn’t rich this time around. I won’t be using it again. I have tried EVERYTHING to colour my gray (which I have had since age 12!). Typical hair colour fades and I have to redo my roots in 2 weeks. Not so with Wella! The colour is even and I have never had “hot roots”. I highly recommend!
M**N
Worked exactly perfdxt for what I expected
Trustpilot
Hace 3 semanas
Hace 1 semana