THE BIRCH & CO. BRANDBIRCH's Oval Shoelaces 27 Colors Half Round 1/4" Shoe Laces 4 Different Lengths

These worked perfectly and looked great with my Blue Thunder Nike Air Max Deluxe. Really good quality and excellent value for the money. Nice thick threads and it stretches a little too.. love em. They’ve been super durable and have worked great as the new shoelaces for my Nikes!!

I’ve been using BIRCH's Oval Shoelaces lately, and honestly, they’ve totally freshened up my shoe game! 👟💥 With 27 vibrant colors to choose from, I found the perfect shade to match all my favorite kicks. 🌈❤️ The half-round 1/4" width feels sturdy yet smooth when I tie them — no bunching or slipping at all. 👍🏼👌🏼What I love most? They come in four different lengths, so whether you’re rocking low-tops or boots, you’ll get a great fit every time. 🎯📏 Plus, the polyester material holds up really well — no fraying even after weeks of daily wear. 💪🏼🔥These laces are an easy way to add personality without breaking the bank, and they make my shoes look fresh every single day. If you want stylish shoe upgrades, definitely check these out! 🥳✨

Exactly what I wanted... quality, color, size and value

Good quality ...it looks great

Good quality. Like the rope look. Good price

The shoe laces were exactly as described, the size was exact as the manner described for measuring made my order easy to do! Very satisfying!

I bought these a couple of years ago in light blue, for my running shoes. I loved the fact that I could make an ordinary bow, without double-knotting, that didn't come untied on its own, and that quickly released when I was finished running. I loved that despite this feature, the laces didn't offer a lot of friction that made them difficult to slide through the eyelets. The laces have held up well through many days of use and lots of sun and water, no fraying and no noticeable fading. I needed light blue, and the laces were light blue, so all good there. On the basis of this experience I decided to order again from this company.However, I just bought Orchid Purple and Lavender to match new shoes. The colors are not even close to the ad depictions or names, and it's not because of my computer screen. "Orchid" and "vibrant" both imply that the color will be rich, saturated, and cool, but the actual laces are washed-out and definitely warm rather than cool. "Orchid Purple" is closer to Brick in color. Have you ever seen a brick-colored orchid? The Lavender ones are indeed lavender in shade, but I got them to replace other lavender laces that had faded in the sun. These new ones look like they have already been in the sun for a few years.Because the laces save me a lot of time when starting and ending my run, they deserve stars, but because the ad about the colors is so misleading, I took off two stars. I noticed that the ad now says "frequently returned" and that many complain about the colors. Now I know why. I'm tempted to return mine just to make the point.I think the company should simply accept that they are selling MUTED, PALE, WARM COLORS, and rename the colors to be less misleading. Or, if you want to distinguish your company as selling pretty laces, then ADD MORE DYE to the vats lolIt would also be less misleading to post PHOTOS of the actual laces, rather than these pieces of artwork or retouched photos.

Great replacement laces for my son’s cleats.