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E**L
If new to franchising, read this book!
Steve Olson's Grow to Greatness is the definitive book on franchising. If you don't understand it and want to know if franchising is the right business decision for you, get his book and use it as an ongoing reference tool. Steve begins with the basics and takes you through the entire process in a user-friendly way, helping one understand what it means to franchise. Whether considering becoming a franchisor or franchisee, you'll find useful tools to guide you. If you have a background in franchising, it will validate your beliefs and refresh your knowledge on why franchising is better than owning an independent business. With experience in franchising from both the franchisor and franchisee perspective, I was at first skeptical that this book could help me...I was wrong. No matter what your level of knowledge or experience, keep Grow to Greatness handy, you'll refer to it frequently. (note: no relation to Steve Olson)
J**O
This book should be banned !
Franchise Consultants everywhere will be furious ! Steve Olson gives away for peanuts priceless insights people have been paying a fortune to learn. The realistic range of development costs outlined on page 7 is worth many times the cost of the book. The operational costs for supporting franchisees given by Marvin Storm, (another quality franchise expert ) on page 9 is also right on target. Anyone thinking about any aspect of franchising should get this book. Don't just read it. Study it, mark it up and use it as a treasured reference.
A**R
Great book for anyone looking to franchise their concept, or for anyone in the franchise business.
I found this book to be a great asset. I am a Franchise Broker, and it had tremendous worth to me. Even after 13 years in this business, after reading the book, I will be able to better evaluate good quality franchisors for my clients.
T**E
helped me to focus better and prepare better
what I needed to understand if I am going to move my business in this direction. helped me to focus better and prepare better.
M**N
This Book delivers: Grow to Greatness!
Great book on how to develop & promote your Franchise. A must read if you are looking to grow your franchise business.
D**N
we are with you for the duration
i have been in the food business for. 55 years and this book still emlightened me with its common sense concerning support for your franchisees
J**C
Grow to Greatness: How to build a world-class franchise
it's okay. not the best i've read.
G**O
Five Stars
BEST BOOK EVER ON THE SUBJECT
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