

💫 Own the platinum moment — because your hair deserves the spotlight.
LIVE Schwarzkopf Intense Permanent Coloration in 00A Absolute Platinum delivers a radiant, natural-looking platinum shade enriched with micronutrients that hydrate and soften hair. Its high-quality active ingredients ensure long-lasting, vibrant color, making it perfect for professionals and trendsetters seeking salon-quality results at home.
| ASIN | B003L78FAG |
| ASIN | B003L78FAG |
| Customer reviews | 4.2 4.2 out of 5 stars (236) |
| Date First Available | 7 August 2012 |
| Is Discontinued By Manufacturer | No |
| Item model number | Live in Morrisons |
| Item model number | Live in Morrisons |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 0.28 g |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 0.28 g |
E**Y
Excellent product. Covers dark roots completly...and I dont have to spend 150 bucks every week at the hairstilish. You HAVE TO USE WITH THE BONDER BY THE SAME BRAND.
C**S
Didn't really have high hopes for this as my hair is naturally really dark, I did a strand (well a bit more than a strand test) and it hardly did anything to my hair except for make it a little more golden.. so I put it all over my hair (I used 2 boxes as my hair is very long and thick) and left it on for an hour... I was shocked by how blonde it made my hair, especially at the roots, it was bleach blonde.. it was patchy as I did it myself, and actually looked quite horrible.. but I really did love the blonde colour at the roots, and could imagine it would look really nice if my hair was all that colour. I put red over the top of the blonde and it looked so nice!
L**A
Takes a long long time to get to you but it is worth it!! bleaches your hair in like 30 mins to almost white with little damage and a decent price
S**E
this bleach is amazing ive used it for 9 years now and never had a problem with it. it does make your hair slightly yellow sometimes or if you have dark hair and are trying to bleach but a few on top does the trick, great for pre lightning for any color on top! best dye ever!
J**E
1. Buy 2 (not 1 but 2) bottles of this dye. Luckily it's not expensive. 2. Make sure you do not remove the colour you are to a ginger colour if your hair is dark (if your hair is blonde then make sure to use a different colour product cause this will not work with your hair) 3. Your hair will change from dark brown to a gingery blonde colour. 4. Follow instructions and dry your hair afterwards (make sure you do this on a day where no one will see you) 5. Leave hair for at least 2 days. 6. Then do the same with your 2nd bottle of hair dye and follow instructions and rinse and dry. Your hair should look a lot better than the ginger stage and it should look similar to the box colour. To help the colour look better still use loreal blonde shampoo and conditioner this should help it look blonder and more natural.
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