L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye

I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny.The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look.If you want a reliable hair dye that keeps your color glowing, I highly recommend this one!

I had BLACK box dye in my hair. Went to a salon and got my hair fried off with black and lost a foot of hair. Had them dye it brown and it turned ORANGE after washing it. I was distraught and didn’t trust the hairdresser after losing a foot of hair. So I decided to dye my hair myself yet again with box dye to get back to my natural color. I went with this medium ash brown to cancel out the orange. It looks PERFECT. My hair feels healthy after drying it. This is as close to my natural hair color as it’s been in 7 years. Will continue to do my hair myself from now on. 🙏🏼

Sorry hit the wrong answer, it was great!

This is a great color selection. Pretty blonde but not too intense. Very easy to apply and no foul odor. Also after rinsing and applying the conditioning treatment, it leaves your hair with a very pleasant scent. There is no remaining chemical odor left behind.

I love this color! It came out exactly as expected, looks vibrant and shiny, and the fade-resistant formula really keeps it looking fresh for weeks.

I bought this in Medium *ASH* BROWN. I hate RED "highlights" in my hair, and almost all of the "brown" colors in the different brands have at least a touch of RED in them, even if they have the word "ash" on the label, but THIS BRAND is the ONLY TRULY ASH BROWN that is TRULY "ASH" and has no red in it. If anything it has more gold highlights, but no red, and I like the gold, so I use this brand and this color exclusively now, because I like it, it leaves my hair shiny and well colored, and I have not been able to find any other brand that can match this - especially the TRUE ASH BROWN color. Re the "Scent" I don't even why they are asking for a comment on the scent - I will say that it does not overpower you with ammonia fumes, but other than that, I don't even notice a scent. Re "thickness" - I guess they are asking if it a really thin formula that drips all over you. NO! It is not that way. It is the perfect "thickness" and does a great job. Thank you L'Oreal!

If you’re looking for the color on the box this isn’t the one for you. The color, for me, developed the same color as the before and after photo. That said, I didn’t have light brown hair, like shown in results example, so don’t use that image as a reference. My hair is/was a darker brownish with a bit of gray and some sweet white streaks (I dig the white but dark gray hair, imo, is yuck).So if the baa pic is what you’re looking for, and have medium to dark brown hair, then this shade is for you.It does seem to work on grays, however, it didn’t work as well on white hair.The conditioner that comes with it smells like cheap perfume. It’s horrible! Why do they even use chemical smells in an item that is meant to easy what the chemicals you just put in your hair did?

Easy to mix together and the conditioner it comes with is nice to use after the dying process. I have my hair past my shoulders it’s curly. So I usually use a lot. So I thought. I put together two boxes and really only used one.The instructions told you to do your roots first, wait then apply to your ends. That’s different from my years of box hair color. Worked so well. My previous service of Beyelage and grays were all covered up and evenly matched. It did come out darker than I expected, still looks nice. I just wanted it a couple of shades lighter.I would go a shade lighter if I did it again. I think that’s just preference though. Worth the buy