Communication Skills for Conservation Professionals

A great overview of how to get the word out about conservation issues, programs and campaigns. Thorough and in-depth. Recommended for anyone in conservation.

This is a book that every ecologist, botanist, conservation biologist, land manager and other environmental professional should read as they work to improve on the critical skills involved in conveying the importance of a healthy environment to "people" values that matter to Joe and Jane Public. For undergraduate and graduate students in environmental studies, ecology, environmental science, environmental policy, environmental management and other related majors, it should be required reading in at least one of their courses.Right now too many Americans think of environmentalism and conservation as a threat to our economy and quality of life. That is clearly a major communications failure, because the there are in fact abundant ways that conservation can SAVE money, protect the public health, reduce risk of floods, fires, and other such disasters, reduce cancer risk, improve our energy independence and thus national security, and much more while also protecting the health of our environment. Refer to [...] for some outstanding examples.Conservationists just need to do a better job of getting their message out there in a way that will resound positively with the public, and this book is a great starting point for learning how to do so.