Research Professor and Associate Director Jenni RomaniukOXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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Research Professor and Associate Director Jenni RomaniukOXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands