The Complete Guide to Facebook Advertising

This book is decent but not great. It gives a very broad, but shallow overview of the current social media (FB & IG) marketing landscape, plus some insights into how to use the FB Ads manager tool.Also, don't be fooled by the number of pages - the font is large with double spacing, and there is a lot of repetition in the book. This is a quick read.To summarize, this is potentially a good starting place for complete beginners but definitely not a comprehensive reference manual.

I been running ads for my small business for years and I buy books occasionally tosee what tips and tricks other people are doing. This book felt more like a completely new starter guide.If you are completely new to Facebook Ads that could be what you are looking for, but majority of the info here is common sense and things giving to you via the resources help from Facebook.There are some good tips here and there but nothing worth getting the book for. Another thing that rubbed me the wrong way is the self-marketing. A lot of writers do it at the end of their book or squeeze it in in their introduction in a sly way, but I don’t like how it has a dedicated page on page 3.It not such a big deal but it gives me vibe that the content I am about to read will be water downed so I can ask for help.

This book was awesome! It is so extensive and contains more information than I expected. A must read for digital marketers!

This book breaks down the different nuances of advertising in an understandable way. I feel confident about what settings I want to establish for ads. Very detailed book, this is great for myself being a newbie to creating ads.

By far this is the best book I have read regarding FB Advertising. Brian's work speaks for itself, he is not someone who wrote this book just to make money. I actually researched this guy and noticed that he has a company with many employees handling FB Advertising for Medium to Large companies. The book is a step by step to be successful with FB Ads, I read the 2019 Edition and now reading the 2020 to stay up to date with FB changes.

Best book on Facebook advertising. It’s the only book that breaks down every type of campaign and it goes into great depth about creating every kind of advertisement that Facebook offers, by far the best, and I’ve read all of them!

The ideas in this book provide excellent overviews into the various strategies for earning more money using Facebook advertising. I learned how to place targeted ads to the customers my consulting business needs. I’m more of a novice to intermediate on FB ads but now I’m more confident in how to maximize my revenue and limit my spending. Bids were confusing to me but not anymore. It’s a solid book and it will help you earn more money.

This book is poorly written for its price. There's no hierarchy or chapters. Feels messy. Would not recommend. Perry's mershall book would be better if you are looking for a proper FB ads guidebook