e.l.f.Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

I threw out all of my old primers after I discovered this one!I love all the E.l.f. products I use, and this one is a game-changer. While it’s a little on the thick side, once this primer sets, it leaves a nice and smooth, glossy finish. I find this incredibly helps with the application of my foundation/power, as it adheres to it very well - without causing that “cakey” effect that some products tend to do on top of primers.Highly recommend this product!

Love this stuff! I have lupus and various things make my face sweat a lot and makeup melts off. I use waterproof makeup and this was first recommended by a girl at CVS. I have dry skin so most sweatproof things dry out and cake. This helps “grip” your makeup and keeps you dewy but not sticky. I notice a difference when I don’t use it!

I love this primer. It’s so good. It makes your make up last so long. This primer will last you forever I had primer for two years. And it’s really good. Would recommend.

Cheap and satisfying product. Helps to smooth my makeup application. Gives a sticky effect when applied to create a barrier from the skin. Not greasy at all. Good product to buy ...budget friendly

Best primer I have ever used . It is easy to use and has a sticky feeling which you know the product is protecting your skin .

love it, this is even better than the green power grip!

Love how makeup adhere to product

I have used ELF beauty products religiously since I was in middle school. I feel in love with their original primer and opted to choose this one since I have been integrating Niacinamide into my skin routine to prevent breakouts. This one does not keep my makeup in place as well as the original that I used for years. Just get the original one instead.