The Unpublished David Ogilvy

Essential reading if you are running a creative business or hope to do so. Timeless wisdom is generously shared and can be a guiding light as you make your own way.

First rate book!

Firm favourite.

Ogilvy is one of the mavens of advertising whose story demonstrates that a person's intellect is developed from multiple experiences. There is much common sense that is revealed by his writings. He knew how to develop the people he hired in such a way that they developed their own methods of solving problems that was unique to the individual. They were allowed to develop solutions that resulted in both success and failure, either result resulting in an increase in that person's knowledge and self confidence. This was in contrast to the "top down management" of most corporations today which results is developing personnel that are indistinguishable because they were molded that way. It was a refreshing read in 1986, and only small portions are outdated today.

The "Unpublished David Ogilvy" has been really unpublished for so many years that it has achieved a legend status. The finally published book proves the reason.

I enjoyed this book very much. But I think "Confessions of an Ad-Man" to be better.

An interesting collection of letters and notes from legendary David Ogilvy that can give you an idea on how extraordinary this man was.

Un livre parfait pour se rendre compte qu'un bon copywriter apporte du soin à tous ses textes. A tous ses discours. J'utilise de nombreuses leçons de cet Unpublished dans les formations en copywriting que je donne avec Les Mots Magiques ! Encore une fois, le titre de Père de la pub d'Ogilvy ne se dément pas.