RTIC Ultra-Tough Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper

Great cooler for boat or a weekend trip. Keeps items cold and the waterproof interior is great so you can use Ice instead of icepacks which take up space. Love that it is lighter than a hard cooler. Holds plenty of cans/bottles for 1-2 people. Only downfall is the zipper is pretty tight, need both hands to open/close, but this is not a concern as the tightness i am sure helps with cold retention.

I decided to buy another cooler for the boat, as my super pricey Yeti is too heavy and bulky to tote around. This thing got some good reviews so I thought I would try it. I found the camo on sale on Amazon so I bought it. After looking at their best practices, which looked a lot like Yeti's suggestions, I iced it up waited.It did hold ice for two days and on day three mid morning the water was very cool. It was not in direct sunlight, but it was in 80 degree ambient temperature. Frankly, the 30 can model will hold more than my Yeti and it's much lighter. For a day of fishing on the boat, I think it's going to do a great job. One suggestion is to fill it half way the night before you are going to get it really cooled down. I plan on throwing a towel over it to keep it out of direct sunlight because in the South that sun can be brutal in the summer. For the money I'm impressed.

Biggest Cooler for the best price. Never Leaks and keeps things cold for 2 days! It’s comfortable to carry, and doesn’t feel like your arm is going to fall off.

I’ve only used it once so far. Put cold drinks in from the store and no ice and held temperature for about 3 hours.My only thing I don’t like so far is how tough the zipper is to open and close. Maybe once used more it’ll not be so tight.

Great cooler but man is that zipper hard to open and close! I guess that’s what it takes to keep things cold? Love the color and price.

I really like this bag a lot. I'm guessing a lot of the negative reviews are from people comparing this to a rotomolded or hard side cooler. Let's be clear, this is never going to hold up to a rotomolded or hard side cooler for ice retention, but it's not designed to. It's meant to be filled up, taken to the beach or a picnic or just your average day outing and if it holds Ice for the whole day I'm good with that. Just to give an idea of it's retention though, I filled it with a 12 pack of bottles with a 10lb bag of ice, took out by the pool for about 4hrs in 95 degree+ weather, granted it was in the shade, but by 6pm it still had most of its ice left. I then left it in my very hot uninsulated garage over night and by the morning it still had plenty of ice in it. I'm honestly impressed by that. So in all fairness, sure it's not gonna hold ice like a more expensive rotomolded ice chest but it did the job for me. The only 2 knocks I can give this bag is that it doesn't have a bottle opener attached which would be nice, and the front pocket is so slim it's basically useless, other than that it's a nice cooler.

Bigger than I pictured, but looks like it will work fine. Quality looks solid, less expensive than yeti.

EDIT (4/26/2025):I have been working with customer service on this issue and they have been great. After trying to send a replacement zipper without success, we have returned this cooler for a replacement due to the issue detailed below.I purchased this cooler at the end of November. Yes, I bought it here on Amazon, but it is sold through the Rtic store, was shipped in an Rtic box, and of course is Rtic.I have used this cooler less than 10 times since then, with each use holding less than the capacity of this cooler. I went to pack it today and the zipper completely broke off. (See attached photos).I went with this brand because it seemed like the reasonable version of Yeti; and I have a general tote bag (not cooler) that I love for the pool/beach. However , this experience has raised question in the comparable quality with their coolers. I would go as far to say this is a design flaw or manufacturing issue.It won’t let me return since I’m “out of my return window.” Needless to say, I’m not a happy customer.