No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works Paperback – 17 Aug. 2023

I've always been fond of small but powerful books, and this is a worthy addition to that category. I've read various books on strategy but always found them too detailed, academic and lacking in any real insight or power. Other books on this subject don't seem useful. This book, however, has both insight and practical value.The key message - real strategy is based on taking advantage of how you significantly differ from competitors based on the qualities within your business that already exist. Of course, there's more to it than that, but this insight, coupled with great examples and clear, concise writing, makes for a potent mix.I'd recommend this to anyone with an interest in developing useful knowledge about strategy.

Do you ever get it when you’ve been living with a certain version of reality, then hear a completely different perspective and immediately know deep down that it’s the truth? That happens a lot with this book.I worked indirectly with Alex at a previous role and felt refreshed at the time by how his questions and perspectives cut through a lot of the egoic fluff of the incumbent leadership team’s thinking. Now I’m running my own business and was pleased to find Alex had written a book when I looked him up. Very digestible, fun and actionable, and easy to get through in a short space of time.

Direct book, easy to follow and very useful.One of the best business strategy books. It is essential to read to improve your business.

Easy to read keeps the pace just right and the knowledge iterative and steady to digest so it doesn’t overwhelm or become too preachy

Planning and strategy building are my bread-and-butter. However, I have always struggled with complex theories about strategy, and I firmly believe that good ideas should be concise and straightforward. Alex has successfully revitalised this theme by keeping it short, simple and actionable.

One of the best books I have read in a long time

Brilliant book and a must read/listen. I enjoyed the audio book so much I bought the hard copy as well.

Snappy, insightful and to the point. I read this over the course of a few days, really good book. The author has a really nice candid style that covers a lot of ground in a relatively short book. I’ve certainly taken insights away from the book that I will use at work.