Propaganda

Good one

An old idea that is still relevant. Even more now than since the past. Good read lots of contemporary propaganda still builds on this.

This is a must read book for anybody who is interested in geopolitics or power.

Will truth ever return as a standard?

The book came with many pages not printed and missing. Worst quality.

If you want to understand how politics works, and how powerful politicians can influence your point of view, this is the book for you. It was written a long time ago, but don't let that put you off , human nature never changes, so these ideas are as good today as the day they were first written down.

The book is good. Great commentary but I was looking for a true to original print. This book is riddled with OpenAI GPT long dashes between words. Hall mark of being run through an LLM. I can't tell if the print is a cheap knock off or the person with rights to print revised the content? Would have preferred original contents close to first publication. Cannot trust the content if it's been altered. Quite disappointed and absolutely hate the trend of LLM written books. Atleast get rid of the dahses. Last book I bought for $20 was a copy from India marked to be sold for 200 ruppees. Not loving the Amazon book experience...

I heard the name of Edward Bernays mentioned in a couple of podcasts as the nephew of Sigmund Freud (the famous psychoanalyst) and the uncle of Marc Randolph (the co-founder of Netflix). When I discovered that he had authored a book, I was quick to pick it up. I am deeply fascinated by what drives human behavior and who better to learn from than the “father of public relations” himself. The word propaganda is a loaded term and we tend to associate it with negative connotations but, as Bernays explains, anyone seeking to be influential in this world needs to become a propagandist. At it’s core, propaganda is influencing the masses to think a certain way. Of course, this power of influence has been leveraged by bad actors for nefarious means, and that’s why it’s so important to read this book so that you don’t fall victim to it. At the end of the day, whatever role you play in life, becoming a propagandist will make you more effective at it. Whether that means propagating the idea of dental hygiene to your kids or propagating the idea of why someone should by your product, it comes down to the ability to influence someone’s patterns of thought—and propaganda is about doing that at a mass scale. This was an interesting read for sure and I would recommend it to anyone looking to become an independent thinker in this world. Learning how to wield the power of propaganda is especially important for the heart-centered individuals that are sincerely looking to elevate humanity. Unfortunately, it is the bad actors that have become more effective at this art.