Hooked : How to Build Habit-Forming Prod

A must read for all product marketers looking to increase customer engagement with products In today’s competitive, digital and AI landscape, creating a product that not only sells but becomes an integral part of customers daily routine is the holy grail for product marketers Nir Eyal, provides compelling roadmap to achieve just this. Here’s the breakdown that highlights key takeaways and their applications for marketing leaders Nir Eyal, ends the book with critical reflection on the 𝗲𝘁𝗵𝗶𝗰𝘀 of these techniques, it’s our responsibility to use these insights to enhance customer experience, not to exploit them. Nir Eyal’s wisdom is roadmap for creating products that stick. He says ”𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗿𝗺 𝘀𝘁𝗿𝗼𝗻𝗴 𝘂𝘀𝗲𝗿 𝗵𝗮𝗯𝗶𝘁𝘀 𝗲𝗻𝗷𝗼𝘆 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲” = 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 Product marketers can use knowledge responsibly and shape products that aren’t just part of the routine but improve everyday life. Happy Reading!

"This book offers invaluable insights into the psychology behind creating products that captivate and retain users. Highly recommended for anyone involved in product development. Whether you're a seasoned entrepreneur or just starting out, 'Hooked' provides practical strategies to build products that people not only use but also love. An essential read for anyone looking to create successful and engaging products."

Why do some products capture our attention while others don’t? What makes us return to one particular product over and over again? What does habit have to do with choice? Take smartphones, for example. The fact remains we are hooked to them such that we pick them up instinctively. The urge to check our social media feed for a few minutes only to realise we are still scrolling an hour later is how these platforms have engineered a habit in us. The products and services we use habitually alter our behaviour to ‘hook’ us to them so strongly that we tend to overlook its competitors, though they may be better. These hooks can be found in almost every experience that burrows into our mind and wallets. How can you create such a ‘habit-forming product to hook your customer? The author explains that the first step to understanding the Hooked Model is to understand the habit zone: Why are habits important and how do they benefit your product. As he then elaborates, there are four steps to the Hooked Model: 1. Trigger 2. Action 3. Variable Reward 4. Investment While the book demonstrates the model’s concept using examples from well know tech companies, the fundamentals are applicable to all product types. The idea is to use this model to ask the right questions pertaining to your product and its customer. The Hooked model will not only help the product creator generate a prototype for habit forming technology, it can also be used to uncover potential weaknesses in an existing product’s habit forming potential. All these, together, improve your product’s marketability and performance. As Nir Eyal says, “We often think the Internet enables you to do new things … But people just want to do the same things they’ve always done.

This book is practical. The way everything is explained has a great flow. I can apply to products with ease. Will be of great help in my product management journey. Definitely going to keep a short note of all the important points described and will refer in future for my products. Will post it on my LinkedIn so that everyone gets benefitted from this book, especially people who haven't read. Thank you so much for writing such a great book.

Good

'Hooked' by Nir Eyal is another one of the must reads that come up in the litany of books about the applications of behavioral science and cognitive psychology. Don't let these words scare you through. The book answers the simple questions of - 'How do successful companies create products that people simply can't put down? 'What makes a service or product so engaging that it becomes hardwired into our habits?' Nir answers these simple questions through a simple Hook Model - a four step process that when embedded into products elicits positive user behavior and customer engagement with the product without the need of 'shouting-from-the rooftops-advertising'. Drawing insights from popular research into consumer and human behavior, Nir has sought to answer the engagement question through practical anecdotes and a simple step-by-step process for building sticky products. Practical, actionable and with riveting anecdotes on popular products and the behind the curtain insights that they use, Hooked is a must read for any Product Manager, consultant, start-up founder designer and marketers alike.

This book explores how companies design products to create internal triggers, turning them into habits. Through clear examples, it reveals the psychology behind why we keep coming back to certain products and how businesses tap into our emotions and routines. A must-read for marketers and anyone curious about how habits shape consumer behavior.

Nice

Started reading this book because of curiosity but learned a lot at the end. The book is appealing and not quite hard to understand. The summary at the end of each chapter will be helpful when I need a recap.

O autor traz bastante embasamento científico e casos de sucesso para fundamentar o framework apresentado. É um livro para se estudar, pois tem muitos insights e práticas para validar no dia-a-dia.

I initially heard about Hooked via a Mobile Academy evening class towards the end of last year in London. I noticed several people on the course were reading the same yellow book and were evangelical about how useful it was. Needless to say I'm glad I took up their recommendation as the contents are invaluable! Hooked contains some fantastic case studies from Instagram to Bible apps and has provided me and my team with some great ideas for improving our product. If you are not using the phycological toolkit detailed in Hooked within your product then you will never be able to compete with the big boys. It also comes with a series of exercises at the end of each chapter which helps cement and tailor the learning to your own product. As for the book it is very easy to read and i've made it compulsory reading. Highly recommended.

Great book! Made it to the family library too. I totally recommend it.

Goed geschreven boek en praktisch toepasbaar! De duidelijke voorbeelden en casestudies geven diepgang op hetgeen de auteur aan de lezer wil overbrengen.