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Buy MARKETING MANAGEMENT, 16TH EDITION by Philip Kotler ? Kevin lane KellerJagdish N. Sheth ? G.Shainesh (ISBN: 9789356062665) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: This item should not be sold in the U.S Review: Very effective
| Best Sellers Rank | 1,133,528 in Books ( See Top 100 in Books ) |
| Customer reviews | 4.4 4.4 out of 5 stars (443) |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| ISBN-10 | 9356062668 |
| ISBN-13 | 978-9356062665 |
| Item weight | 1.02 kg |
| Language | English |
| Print length | 97 pages |
| Publication date | 1 Jan. 2022 |
| Publisher | PEARSON INDIA |
| Reading age | 10 years and up |
R**E
This item should not be sold in the U.S
P**Y
Very effective
S**A
It helps me in marketing strategy
D**S
I've read the previous two versions of the The Marketing Management, but this one is specially written for the business people working in the Indian Marketplace. The information is precise and actionable and most importantly it is relevant in todays marketing environment, a lot of stuff has been omitted which use to be important previously, Ex- 4P of Marketing, Porter's 5 forces, etc; and new stuff has been added What I didn't like is the font size is smaller and difficult to read.
G**L
This book has everything we need to know about marketing, case studies are constructive in a realistic environment.
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