Better & Better Purity Toothpaste | Natural Whitening Toothpaste Without Additives | Organic, Vegan, Fluoride & SLS Free | Coconut-Based Formula w/Fresh Mint Flavor | 3.4oz

I’ve been really happy with Better & Better Purity Toothpaste. I switched because I wanted a fluoride‑free option without harsh ingredients, and this one checks all the boxes. I love that it’s free from SLS, parabens, artificial flavors, and other unnecessary additives—just clean, vegan ingredients I actually recognize. The formula is gentle but effective. My teeth feel clean and polished after brushing, and it does a great job lifting surface stains without irritating my gums or causing sensitivity. I especially appreciate that it uses mild abrasives and coconut‑based foaming agents instead of anything harsh. The mint flavor is another big win. The blend of organic peppermint, spearmint, and menthol is refreshing without being overpowering, and there’s no fake or lingering aftertaste. My mouth feels fresh and clean every time. It’s also nice knowing the packaging is thoughtfully designed—recyclable, sugarcane‑based, and BPA‑free. Overall, this toothpaste feels like a better choice for both my oral care routine and the environment. If you’re looking for a high‑quality, fluoride‑free toothpaste that’s gentle, effective, and made with clean ingredients, I’d definitely recommend this one.

I've been using the Purity toothpaste from Better & Better and honestly it has surprised me quite a bit. The first thing that caught my attention was that it is made with "Simply Clean" ingredients, which gave me confidence because I try to use more natural products in my daily routine. I like that it is free of SLS and fluoride, in addition to not containing artificial colors or flavors. It is an excellent option if you have sensitive gums, since it feels soft when brushing and is not abrasive. The Fresh Mint flavor is pleasant and leaves a feeling of lasting freshness without being too strong. Something that I also value a lot is that it is vegan, cruelty-free and GMO-free, and that the packaging is recyclable and BPA-free. That makes me feel like I'm choosing a more environmentally conscious product. As for whitening, I have noticed that it helps keep my teeth cleaner and brighter when I use it constantly, although it is not an extreme whitening, but more natural and progressive.

Great toothpaste! Leaves my mouth feeling very clean and fresh, with a mild mint flavor. I love that it’s natural, vegan, and free from fluoride and SLS — gentle yet effective for everyday use.

Tastes good, and is natural.

I really like this toothpaste! 😊 The fresh mint flavor is pleasant and not too strong, but it leaves my breath feeling very clean and refreshed for a long time. After brushing, my teeth feel really smooth and clean. I also like that it’s a more natural formula, without fluoride and SLS, which makes me feel better about using it every day. The texture is nice and it foams just enough without being too much. I’m very happy with it and would definitely buy it again! 🪥✨

I love how clean and refreshing this toothpaste feels without all the unnecessary additives my mouth feels fresh, not overly harsh. The coconut-based formula is gentle but still leaves my teeth looking noticeably brighter. Plus, knowing it’s organic, vegan, and free from fluoride and SLS makes it an easy, feel-good switch in my routine.

I switched to the adult version of Better & Better toothpaste and I’ve been pleasantly surprised. It leaves my mouth feeling really clean but without that super strong, burning mint that some toothpastes have. I also like that it uses hydroxyapatite and skips fluoride and SLS, which makes it feel a lot gentler. The texture is smooth and not overly foamy, and my teeth feel polished after brushing. Definitely one I’ll keep in my routine!

Great toothpaste! I love that it’s natural and it whitens too. Very good on my sensitive gums and helps my teeth feel clean. I would buy this again.