Thoughts on Design
S**Y
A great intro in 100 pages
A lot of books stretch on for pages before winding down to a single good idea. Paul Rand does the opposite - A lot of wonderful ideas within 100 pages. Must read intro for a designer or anyone interested in design
P**A
Just what I needed
The book is a collection of Paul Rand's own designs. I have been struggling with understanding compositions and innovation in advertising. The designs are black and white so that's a heads up. Apart from that, absolutely recommend it. Only downside is, I wish it was longer and collection was bigger.
T**N
Five Stars
good one
R**I
Five Stars
This one book has to be in every graphic designer's bookshelf .
S**N
Five Stars
too good ...cant imagine this was written decades ago
A**E
Really nice
Great
A**I
Simple, yet beautiful.
It was an eyeopener. His view on simplicity and design reflects in his lifetime of work and achievements. He was a true designer.
M**S
bought as a gift
Arrived as expected
M**T
Delivery as promised
The book arrived as promised in good condition and within the time frame. It was as expected. Thank you for another great delivery
M**E
Good content, no question, BUT poorly digitalized (in black and white)
I was very happy to get a affordable copy for my digital devices of Paul Rand's book, but I'd expected the images to be at least in color and not black and white. It's a sort of a joke if you read a note under a black/white image like "Magazine cover red and green 1939".But ok, maybe it's ok as teaser to buy the "real" printed hardcover version.
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