---
product_id: 11619208
title: "Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers Paperback – January 1, 2008"
brand: "jay levinson"
price: "B/.70"
currency: PAB
in_stock: true
reviews_count: 9
url: https://www.desertcart.com.pa/products/11619208-startup-guide-to-guerrilla-marketing-a-simple-battle-plan-first
store_origin: PA
region: Panama
---

# Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers Paperback – January 1, 2008

**Brand:** jay levinson
**Price:** B/.70
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers Paperback – January 1, 2008 by jay levinson
- **How much does it cost?** B/.70 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.pa](https://www.desertcart.com.pa/products/11619208-startup-guide-to-guerrilla-marketing-a-simple-battle-plan-first)

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- jay levinson enthusiasts

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    A great primer for any business desiring to grow
  

*by A***R on Reviewed in the United States 🇺🇸 on July 3, 2009*

I own a small business. I have sat through many seminars,and read many books on business management and marketing. I usually have pages of notes and am able to incorporate one or two ideas that are "pearls".I had heard the term "Guerilla Marketing several times and finally went to  a local bookstore to see what it was. I scanned this book and was unable to put it down.Jay had coined the term "Guerilla Marketing" many years ago. This reprint was updated for the most relevant marketing ideas in the age of the Internet.The idea is this, a "Guerilla Marketer" uses other resources to their maximum while using "cash" to a minimum.A tiny synopsis of a few pearls are below.A "Guerilla Marketer" learns about his business, his customers, and his competition. He gets close to his customers and gives them an outstanding experience. The idea of creating "Raving Fans" is critical. A "Guerilla Marketer" thinks outside the box.A "Guerilla Marketer" tracks marketing closely to see what works and what does not. He then drops what does not work and tries to improve on what does work.A "Guerilla Mareketer" makes sure he has an excellent product or service and strives to improve it at all times. There is something truly unique about his product or service.Customers of a "Guerilla Marketer" are treated better than by other busineses.Customers of a "Guerilla Marketer" are loyal repeat buyers, and recommend others.A "Guerilla Marketer" spends a lot of time working "on the business rather than just in the business".A "Guerilla Marketer is patient knowing that there is a long cycle at work.A "Guerilla Marketer is relentless.A "Guerila Marketer takes advantage of the many ways the Internet can be used as the economy here can really be levereged.Using a calendar is key.There is much more...Read the qualities of a Guerilla Marketer section and be honest with yourself. If this is not you and you do not want to change, you will be wasting your time reading the book. I highly recommend this bookPhil Neal

### ⭐⭐⭐⭐ 







  
  
    A Guerrilla Approach to Loving What You Do (and Making a Profit)
  

*by N***K on Reviewed in the United States 🇺🇸 on July 31, 2014*

I really enjoyed this book. Levinson, who seems to be undisputed as the father of guerrilla marketing, presents the industry as a metaphor for living a more authentic and satisfying life in the 21st Century. He helps readers to see the importance of balance and humanity above profit, although profit is offered as a good quantitative measure of successful strategies. Levinson also stresses the importance of relationship building and maintenance. I found the book easy to read, with plenty of examples of successful businesses given to reinforce each concept. Each chapter offers lists of the do's and don't of effective marketing that I plan to post in my office as daily reminders as I develop my business and marketing plans. I look forward to other books in the series and I'm eager to put the tactics presented into practice.

### ⭐⭐⭐⭐⭐ 







  
  
    A good book for people who have no marketing skills
  

*by T***S on Reviewed in the United States 🇺🇸 on January 15, 2011*

My weak point is marketing. This is filling in the holes in my knowledge. I like what I've read so far (about 25%). At this point I would recommend it. I will report back as I read more.Ok I'm back. The book is done. A colleague has also read and liked this. A client is now reading my copy (something ebooks still can't do, i.e. Lend. Amazon's Kindle lending is only a baby step in that direction).The book was able to tell me very precisely the difference between advertising and marketing. What marketing is. How to change my thought patterns to align with the new marketing methods (which are not major media due to cost and low viewership).The "200 methods of marketing" that the author touts is a bit overdone, because many were obvious, even to a marketing midget like me. But in that same list were some good ideas.Again, the book deals with changing your pattern of thinking about marketing. The authors definitely did the job here.I recommend this book to everyone.Kudos to the authors.See my LinkedIn profile for my rant on ebook lending.

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*Last updated: 2026-03-09*