To fully comprehend the power of Osmo Active Hydration, we need to dispel the haze surrounding the current hydration ideology. Essentially, you'll find that most sports hydration mixes feature a high carbohydrate level, with the prevailing intention of having you drink your calories during exercise. However, as Osmo's peer-reviewed and empirically-proven testing shows, this is not only incorrect and ineffective, but it's actually minimizing your power output and effectively dehydrating you. This assertion cuts right to the core of Osmo's founding hypothesis and namesake -- the importance of osmolality and the types of sugars that're used in beverages. So, what is osmolality? Basically, it's the amount of solutes within a solution, and for the purposes of hydration, we view the blood plasma and the drink itself as solutions. Blood's osmolality sits around 280 to 295 mOsm, while Active Hydration is around 265-270 mOsm. Now, let's get into why this important. Osmo works by looking at how actual physiology works. Around 95% of water absorption occurs at the small intestines. And what facilitates this absorption into the body is a combination of sodium, glucose, and sucrose -- all in small amounts. combining specific sugars and sodiums with water in order to accelerate fluid absorption. But, whereas most industry mixes maintain too high a ratio of sugars to sodium, effectively slowing down absorption, Osmo's proprietary ratio actually accelerates fluid absorption with the three components maintaining a 3. 2% solution. Through extensive research, Osmo discovered that fluids that have an osmolality greater than 290 mOsm, and are comprised of fructose, maltodextrin, and sucrose, create a solution that actually inhibits water absorption and hydration potential. As a result of this optimal range, Active Hydration removes the common, unwanted side effects found in typical hydration mixes. That's right, we're talking about the sloshing, bloating, and other gastrointestinal ...
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