--- product_id: 1623893 title: "It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden" price: "B/.27" currency: PAB in_stock: true reviews_count: 13 url: https://www.desertcart.com.pa/products/1623893-its-not-how-good-you-are-its-how-good-you store_origin: PA region: Panama --- # Quick, bite-sized wisdom for busy pros Proven strategies from top ad guru Paul Arden World's best-selling creative success guide It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden **Price:** B/.27 **Availability:** ✅ In Stock ## Summary > 📈 Unlock your potential with the ultimate creative success bible! ## Quick Answers - **What is this?** It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - **How much does it cost?** B/.27 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.pa](https://www.desertcart.com.pa/products/1623893-its-not-how-good-you-are-its-how-good-you) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Highly Rated & Trusted:** 4.5-star average from 1,480+ readers who swear by its impact. - • **Pocket-sized Powerhouse:** Compact format perfect for on-the-go inspiration and quick reads. - • **Timeless Creative Wisdom:** Packed with actionable insights from a legendary advertising executive. - • **Versatile Life & Career Guide:** Lessons that transcend advertising to boost any professional journey. - • **Perfect Gift & Conversation Starter:** A unique, stylish addition to any office, guest room, or coffee table. ## Overview It's Not How Good You Are, It's How Good You Want to Be by Paul Arden is a globally acclaimed, best-selling handbook offering quick, powerful insights into creativity, problem-solving, and career success. Authored by a top advertising executive, this compact book delivers bite-sized wisdom perfect for busy professionals seeking to elevate their mindset and performance. With a 4.5-star rating from over 1,400 readers, it’s a must-have for anyone aiming to transform ambition into achievement. ## Description It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Review: Perfect Bathroom Read or GIFT Item! - LOVE this book! Haha, I bet you thought I would go in another direction, right? If you are like me where your time to sit down and ready is simply limited, this is a powerful book that packs a punch with well selected messages that take only a minute or two each to read. Absorbing them and integrating them is another matter. But they are simple, well written and wisdom you can go back to again and again. I say it's perfect for the bathroom because you can easily read or re-read a section each time you visit the loo and take in the wisdom more and more. It would also be a nice treat for guests to experience. Just provide hand sanitizer and soap. :0) If you are not planting the book in your guest bath or guest bedroom, it is an awesome addition to any gift or an all occasion gift. Something that can help anyone learn to be better at what they do in business and in life offering great ideas on how to BE. Review: Solid book to begin the New Year. - I made a promise to myself at the beginning of the year that I would double the amount of non-fiction that I read. Not just any non-fiction, I’m only interested in those books that truly have valuable information that will help me become better. I started by reading It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden. While this book is centered around the advertising field, the lessons in here are honestly great for anyone that simply wants to get ahead in their career and life in general. It’s a very quick read and can easily fit into your pocket or purse that you can pull out to read on the commute to work (if you’re not driving of course) or during any downtime you may have. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #60,090 in Books ( See Top 100 in Books ) #68 in Advertising (Books) #336 in Creativity (Books) #1,293 in Success Self-Help | | Customer Reviews | 4.5 out of 5 stars 1,480 Reviews | ## Images ![It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Image 1](https://m.media-amazon.com/images/I/71-6Q6E6FlL.jpg) ## Available Options This product comes in different **Media Language, Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Perfect Bathroom Read or GIFT Item! *by A***A on April 17, 2015* LOVE this book! Haha, I bet you thought I would go in another direction, right? If you are like me where your time to sit down and ready is simply limited, this is a powerful book that packs a punch with well selected messages that take only a minute or two each to read. Absorbing them and integrating them is another matter. But they are simple, well written and wisdom you can go back to again and again. I say it's perfect for the bathroom because you can easily read or re-read a section each time you visit the loo and take in the wisdom more and more. It would also be a nice treat for guests to experience. Just provide hand sanitizer and soap. :0) If you are not planting the book in your guest bath or guest bedroom, it is an awesome addition to any gift or an all occasion gift. Something that can help anyone learn to be better at what they do in business and in life offering great ideas on how to BE. ### ⭐⭐⭐⭐⭐ Solid book to begin the New Year. *by T***R on January 16, 2016* I made a promise to myself at the beginning of the year that I would double the amount of non-fiction that I read. Not just any non-fiction, I’m only interested in those books that truly have valuable information that will help me become better. I started by reading It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden. While this book is centered around the advertising field, the lessons in here are honestly great for anyone that simply wants to get ahead in their career and life in general. It’s a very quick read and can easily fit into your pocket or purse that you can pull out to read on the commute to work (if you’re not driving of course) or during any downtime you may have. ### ⭐⭐⭐⭐⭐ A Gem of a Book - Irreplaceable *by T***D on August 21, 2015* It was brilliant . Its gets to what the nucleus of success is in a few sentences Ambition is of paramount importance not what you have done in the past or at school. and there was a new take on responsibility. If you avoid it you may think you are getting away with something say in a career. But if things go wrong you are not in a position to change anything because you have not taken responsibility for it in the first place. Excellent nuggets of wisdom It is a short readable book and all business people should have a copy on their desk and give one to ALL their employees ## Frequently Bought Together - It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Whatever You Think, Think the Opposite --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.pa/products/1623893-its-not-how-good-you-are-its-how-good-you](https://www.desertcart.com.pa/products/1623893-its-not-how-good-you-are-its-how-good-you) --- *Product available on Desertcart Panama* *Store origin: PA* *Last updated: 2026-11-09*