Colgate Max White Expert + Anti-Stain Teeth Whitening Toothpaste 75ml - Advanced Stain Removal Technology - Helps Prevent Future Stains - Enamel Safe for Daily Use

This is a great toothpaste, not too strong tasting. It is very blue in colour. I think my teeth look slightly whiter after using this, but don't expect miracles! Quite expensive compared to other toothpastes, but a regular purchase for me. No sensitivity issues (I previously used a 'sensitive' toothpaste). Certainly worth a try.

Leaves teeth feeling clean and fresh with a strong, refreshing mint taste. Helps reduce surface stains after regular use. The whitening effect is noticeable but subtle, and it’s a bit more expensive than standard Colgate toothpaste.

As a bit of a coffee addict, I'm very conscious of the effect it can have on my teeth. For the first few days of using this, I was a bit worried I'd bought into a gimmick but this turned into a pleasant surprise (or something actually living up to the hype for once). After a week, I definitely felt like the tint to my teeth was looking much whiter. Beyond cosmetic appearances, I felt like it cleaned my teeth very well, and that's something I felt from the first use. I like that it's blue because it makes it very easy to see what areas of my mouth I've missed. Taste is very minty and refreshing without an unpleasant aftertaste. Will definitely buy again!

It's OK not worth such the high price see no difference in the other white line you do

My ten year old daughter went through the stage of pretending to brush her teeth (why do kids do that?!), and she ultimately developed horrible yellow stains. After having a very long ear bending about the state of her smile, I bought her this toothpaste. She's been using it for several months now and her teeth are no longer stained but a nice pearly white. This was also a great encouragement for her to keep brushing them and she's now proud of her smile, and much more diligent over her dental hygiene.The toothpaste does start to work within weeks but ultimately it's the long term effect that makes it impressive. It's nice to have her white smile back without having the intervention of a dentist (especially at a time when it's not easy to see a dentist).I can recommend this, but you need to use it long term for the best possible outcome.

At first I gave this one star...I have tried everything to whiten my teeth and I literally mean everything. When I first used this toothpaste I realised it didn’t have a proper seal on it but that’s because it comes in a protective packaging anyway when I first started using it I noticed zero difference and I smoke and I drink a lot of coffee. It’s only recently when I have gotten to the bottom of the tube and have also used it with the max white mouthwash I have actually noticed a massive difference. I have tried everything from charcoal to coconut to HCO3 of soda and I promise you if you bear with this product it will eventually work! My dentist recommended using it at night and then a different one in the morning (I use th normal max white). It is definitely very expensive but definitely worth it!!

The jury is still out on this. It certainly makes my mouth feel very fresh and I think it may be making a slight difference to the whiteness of my teeth. It is a blue gel, which I think probably highlights whiteness. So far so good. I'll see how it goes for the next few weeks.

Have used rhis for over a month now and can definitely see the difference. The toothpaste itself is very blue and i feel could cause stain of not washed off straight away. No idea why has be so blue. Anyway have used daily and can definitely see a change in my teeth which have been very yellow and now are becoming more and more whiter so definitely woth a try if tou would like whiter teeth. Taste okay neither dislike or like.