---
product_id: 18329985
title: "The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity"
price: "B/.147"
currency: PAB
in_stock: true
url: https://www.desertcart.com.pa/products/18329985-the-brand-idea-managing-nonprofit-brands-with-integrity-democracy-affinity
store_origin: PA
region: Panama
---

# The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

**Price:** B/.147
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
- **How much does it cost?** B/.147 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.pa](https://www.desertcart.com.pa/products/18329985-the-brand-idea-managing-nonprofit-brands-with-integrity-democracy-affinity)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands .

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #430,654 in Books ( See Top 100 in Books ) #223 in Nonprofit Organizations & Charities (Books) #4,053 in Business & Finance |
| Customer Reviews | 4.0 out of 5 stars 23 Reviews |

## Images

![The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity - Image 1](https://m.media-amazon.com/images/I/719AlXrEJTL.jpg)

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*Product available on Desertcart Panama*
*Store origin: PA*
*Last updated: 2026-10-24*