--- product_id: 21184691 title: "Principles of Marketing" price: "B/.129" currency: PAB in_stock: true reviews_count: 8 url: https://www.desertcart.com.pa/products/21184691-principles-of-marketing store_origin: PA region: Panama --- # Online supplements with videos & case studies Includes charts & graphics Comprehensive marketing insights Principles of Marketing **Price:** B/.129 **Availability:** βœ… In Stock ## Summary > πŸ“š Master marketing with the ultimate visual and digital edge! ## Quick Answers - **What is this?** Principles of Marketing - **How much does it cost?** B/.129 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.pa](https://www.desertcart.com.pa/products/21184691-principles-of-marketing) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Timely Delivery:** Fast shipping ensures you’re ready for class or professional upskilling without delay. - β€’ **Visual Learning Boost:** Engaging graphics and charts make complex marketing concepts easy to grasp. - β€’ **Cost-Saving Used Option:** Good condition used copy availableβ€”just confirm access code inclusion to avoid extra fees. - β€’ **Trusted Academic Resource:** Highly rated with 4.5 stars and widely used in college marketing courses. - β€’ **Supplemental Digital Access:** Unlock exclusive online videos, case studies, and tools to deepen your understanding. ## Overview Principles of Marketing by Kotler and Armstrong is a well-regarded textbook featuring clear layouts, rich visuals, and valuable online supplements including videos and case studies. Perfect for college students and professionals seeking a comprehensive, accessible marketing resource. Available used or new, but ensure access code inclusion for full digital benefits. ## Description desertcart.com: Principles of Marketing: 9780132167123: Kotler, Philip, Armstrong, Gary: Books Review: ACCESS CODE?? - I specifically purchased this book NEW from desertcart directly as opposed to Marketplace dealer or used because I wanted to make sure the free access code to the books online supplements was included. The book arrived in record time, however it did NOT include the access code. After contacting desertcart's customer service, they are resending a new book with the access code. Make sure unless otherwise stated in the book description you receive the access code. It is an additional $50 through the publishing company if you buy a used book or new book without it. As for the book, Easy to follow. Lay out is esthetically pleasing with good graphics, charts, etc. The online supplements (not to be confused with the online teaching forum) includes videos, case studies and a host of other tools to help retain the concepts and theories. If you are like me and learn best visually, the online supplements are very useful. Review: Great for College - Bought for college class. Perfect for class ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #2,021,045 in Books ( See Top 100 in Books ) #522 in Business Marketing #1,669 in Advertising (Books) #6,189 in Marketing (Books) | | Customer Reviews | 4.5 out of 5 stars 169 Reviews | ## Images ![Principles of Marketing - Image 1](https://m.media-amazon.com/images/I/81fGCK-Xa6L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ ACCESS CODE?? *by P***K on March 16, 2012* I specifically purchased this book NEW from Amazon directly as opposed to Marketplace dealer or used because I wanted to make sure the free access code to the books online supplements was included. The book arrived in record time, however it did NOT include the access code. After contacting Amazon's customer service, they are resending a new book with the access code. Make sure unless otherwise stated in the book description you receive the access code. It is an additional $50 through the publishing company if you buy a used book or new book without it. As for the book, Easy to follow. Lay out is esthetically pleasing with good graphics, charts, etc. The online supplements (not to be confused with the online teaching forum) includes videos, case studies and a host of other tools to help retain the concepts and theories. If you are like me and learn best visually, the online supplements are very useful. ### ⭐⭐⭐⭐⭐ Great for College *by C***Y on July 23, 2024* Bought for college class. Perfect for class ### ⭐⭐⭐⭐⭐ Excellent Marketing Text *by D***E on March 6, 2015* I ordered this textbook in Kindle format for a college marketing course. It is an excellent textbook. I'm glad that I ordered it in Kindle format because with the Kindle reader on my PC, I can make the text 200% which makes it very easy to read and highlight. I also like the fact that I can have the entire index open on the left side of the screen. This makes it easy to use as a reference. --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.pa/products/21184691-principles-of-marketing](https://www.desertcart.com.pa/products/21184691-principles-of-marketing) --- *Product available on Desertcart Panama* *Store origin: PA* *Last updated: 2026-05-18*