---
product_id: 233502902
title: "L'Oreal Excellence Hicolor Hilights Magenta 1.2 oz. (3-Pack)"
brand: "l'oreal technique"
price: "B/.153"
currency: PAB
in_stock: true
reviews_count: 7
category: "L'oreal Technique"
url: https://www.desertcart.com.pa/products/233502902-loreal-excellence-hicolor-hilights-magenta-1-2-oz-3-pack
store_origin: PA
region: Panama
---

# One-step high-lift formula Vibrant magenta pigment No brassiness, max shine L'Oreal Excellence Hicolor Hilights Magenta 1.2 oz. (3-Pack)

**Brand:** l'oreal technique
**Price:** B/.153
**Availability:** ✅ In Stock

## Summary

> 💥 Unleash your bold with L'Oreal’s magenta magic!

## Quick Answers

- **What is this?** L'Oreal Excellence Hicolor Hilights Magenta 1.2 oz. (3-Pack) by l'oreal technique
- **How much does it cost?** B/.153 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.pa](https://www.desertcart.com.pa/products/233502902-loreal-excellence-hicolor-hilights-magenta-1-2-oz-3-pack)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hair Health Focused:** Maximum conditioning ensures your hair stays shiny and damage-free.
- • **Vibrant Magenta Impact:** Stand out with bold, salon-quality color that turns heads instantly.
- • **Long-Lasting Color Stay:** Enjoy up to 60 days of radiant magenta without fading into dullness.
- • **Trusted Professional Choice:** Backed by L'Oreal’s expertise and 4.7-star reviews from thousands.
- • **Effortless One-Step Application:** Skip the hassle—no pre-lightening needed for flawless highlights.

## Overview

L'Oreal Excellence Hicolor Highlights Magenta is a professional-grade, one-step high-lift hair color kit designed to deliver vibrant magenta blonde highlights without pre-lightening. Formulated to prevent brassiness and maximize shine, it offers long-lasting color for up to 60 days while conditioning hair to maintain health and softness.

## Description

New Hicolor Blonde HiLights by L'Oreal Excellence. The first blonde highlighting series formulated.;See full Instructions printed inside of the cartonIn a single step, create vibrant Hi Color Blonde.;One step onlyHigh-Lift/No pre-lightening requiredNo brassiness, maximum condition and shine.

Review: Excellent product - It's a very good product but u need to use 40 vol developer in order i get desired colour.
Review: 5* RED - Now I am a perfect Red Head , thanks to L'OREAL Hicolors. Gave a perfect red colour. It is suitable for my non bleached hair and the photo shows the colour after 1st application with 30 vol. developer. The colour stayed for 60days and tgen started to wear off leaving my hair reddish rusty colour. Didn't damaged my hair at all but then I do deep conditioning every week. I bought it at Rs. 646/- from the seller Exborders.

## Features

- L'Oreal Excellence Hicolor Hilights Magenta 1.2 oz.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004KEJ3HS |
| ASIN  | B004KEJ3HS |
| Best Sellers Rank | #315,017 in Beauty ( See Top 100 in Beauty ) #27 in Highlight Kits |
| Country of Origin | USA |
| Country of Origin  | USA |
| Customer Reviews | 4.7 4.7 out of 5 stars (2,464) |
| Date First Available  | 27 August 2012 |
| Item Weight | 140 g |
| Item Weight  | 140 g |
| Item model number | 41051012 |
| Item model number  | 41051012 |
| Manufacturer | L'Oreal |
| Manufacturer  | L'Oreal |
| Net Quantity | 3.00 Count |
| Net Quantity  | 3.00 Count |
| Package Dimensions | 15.7 x 8.3 x 4.9 cm; 140 g |
| Package Dimensions  | 15.7 x 8.3 x 4.9 cm; 140 g |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Colour:** Magenta
- **Full Cure Time:** 30 Minutes
- **Hair Color Permanence:** Permanent
- **Hair Type:** coloured
- **Item Form:** Cream
- **Manufacturer:** L'Oreal
- **Net Quantity:** 3.00 Count
- **Number of Items:** 1
- **Package Information:** Tube

## Images

![L'Oreal Excellence Hicolor Hilights Magenta 1.2 oz. (3-Pack) - Image 1](https://m.media-amazon.com/images/I/91XUwDRE3bL.jpg)

## Questions & Answers

**Q: i have done red highlight 15 days back my red colour almost turned light brown can i apply this to get red colour back**
A: Yes you can it is very bright red hair color

**Q: Is this color ammonia free?**
A: I don’t think so.

**Q: Is it a permanent hair colour or a semi permanent one?**
A: It's permanent but fades into shades of blond on black or brown hair over couple of months.

**Q: Is it scarlet? because I want to highlight one or two streaks. I need perfect red. Please help.**
A: It’s not perfect red unless you bleach your hair first. So depending on your base hair color, the effect could turn out differently.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent product
*by U***F on 28 February 2022*

It's a very good product but u need to use 40 vol developer in order i get desired colour.

### ⭐⭐⭐⭐⭐ 5* RED
*by G***L on 22 April 2018*

Now I am a perfect Red Head , thanks to L'OREAL Hicolors. Gave a perfect red colour. It is suitable for my non bleached hair and the photo shows the colour after 1st application with 30 vol. developer. The colour stayed for 60days and tgen started to wear off leaving my hair reddish rusty colour. Didn't damaged my hair at all but then I do deep conditioning every week. I bought it at Rs. 646/- from the seller Exborders.

### ⭐⭐⭐⭐⭐ Review
*by J***R on 8 October 2025*

I have very long, thick and dark virgin hair. I’ve been growing my natural hair out for the last 6 years. Prior to this, my hair was very damaged from colouring and bleach. I wanted to colour my hair red for my wedding, but truly did not want to go through the process of bleach again— so I searched YouTube for some alternatives. The consensus for dark VIRGIN hair seemed to be L’Oréal hicolor! (Having virgin hair is important because colour will NOT lift colour) I bought 5 boxes in the shade magenta, and a 30 volume developer. I mixed up four bottles, but honestly I probably could’ve gotten away with using only 3 as I had lots of product left over and ended up tossing. However I STILL recommend buying more than you think you will need, it’s better to have too much, than not enough. And on the bright side, I have a box for when I do my root touch up in a few months. It took me probably 40-50 mins to apply this to my hair, starting from the TIPS working your way up to the root (I left all my roots for last) to avoid getting hot roots.. and yes even on virgin hair you can get hot roots, because of the heat that comes from your scalp. I left the colour on for 25 minutes with a plastic bag on my head for extra heat, then I took it off for the last 5 minutes before rinsing (30 mins total) and then I shampooed twice & used a hair mask as conditioner. I do also recommend using a hair mask, even though there’s no bleach, you’re still lifting the level of dark hair, and it’s still damaging. I would also consider oiling your ends daily or using a serum. I hope this is helpful❤️

## Frequently Bought Together

- L’Oreéal Excel Hicolor HiLights Magenta 34 g (3-Pack)
- L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack)
- 18 Pcs Tools for Hair Colouring Kit, Hair Dying Tools Kit, DIY Beauty Salon Hair Bleaching Tools Kit, Hair Dye Bowl and Brush Kit, including Mixing Bowl, Ear Cover, Hair Shawl, Gloves, Hair Clips

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**Shop now:** [https://www.desertcart.com.pa/products/233502902-loreal-excellence-hicolor-hilights-magenta-1-2-oz-3-pack](https://www.desertcart.com.pa/products/233502902-loreal-excellence-hicolor-hilights-magenta-1-2-oz-3-pack)

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*Product available on Desertcart Panama*
*Store origin: PA*
*Last updated: 2026-02-10*