The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

This is a refreshingly simple yet powerfully effective read. It hit home when he described shifting your focus from marketing being a cost to being a revenue driver (getting dollars at a discount) and offers practical, immediately actionable strategies to get there.A must-read for anyone looking to cut through the noise and implement clear, effective marketing strategies.Busy implementing all of these steps into my own business and seeing the results (slowly but surely) as I put in the effort.A great companion to this book is Lean Marketing which focuses more on the execution.Already recommended this to multiple friends and other entrepreneurs in my network, and can't recommend it highly enough.