Platform Scale: How an emerging business model helps startups build large empires with minimum investment Paperback – 15 September 2015

Great Artists Simplify and Sangeet is one such artist ( writer, thought leader).If you are contemplating a startup, please read this book. It will give you an excellent perspective on core concepts for a successful business model.I have been reading Sangeet's blog (http://platformthinkinglabs.com/) for past several years and have been always impressed with his profound clarity of concepts around Digital businesses and platform thinking.So it's nice to see his learnings and thesis in condensed book form with the use of several contemporary examples.This book is great for anyone building a consumer tech business, executing product development projects or trying to build a business, model. - the advice is very actionable.Sangeet has written some compelling business truths that are hard to ignore. His premise is that all businesses are different and following a recipe can be a recipe for disaster. Having said that he does give us some golden nuggets of wisdom and mental models that can help business founders stay afloat. Buy it. The ROI can be huge

He has explained the roots of current gaint business models, how they succeded by early analysing the trends from pipes to platform eco systems. Glad I didn't missed it. Everybody who wants build business should go through the trends pall has explained. Thank you paul The amount of time u invested in reading business models of present trend and giving them and sharing them with us.

I have been following sangeet's blog of late and he is pretty much a authority on how the Internet is shaping business and by using the power of networks effects in a sharing economy

This book is a treasure trove of information for anyone involved in the platform business. This book has opened up my mind to look at the business models with a different perspective. Also, this book has covered all the concepts related to the platform in depth.Personally, this book has released just at the right time for me.

Would like to see, How he will iterate the model on imaginary sectors. He may choose any new sector, and give his ideas on it.

Explained the concept very well with research data. Step by step. Could have been shorter perhaps.This is reference grade!I clubbed with digital transformation tool kit to make an end end transformation storyline. It's called digitalisation in this part of the world.

The content and idea is good. The author tries to put forward the idea of a platform dependent on interactions. However, the content is way too repetitive. It's like reading the same blog post ten different times. It feels artificially lengthened.

I loved reading the book! It's a great and very informative read for anyone interested in the new age business models of platforms in any capacity , be it prospective entrepreneurs with ideas for start-ups , large enterprises in a journey of transforming their business models by leveraging platforms , academicians or enthusiasts fascinated by the fundamental shift from traditional linear business models to platform scale business models . The author has clearly done extensive research and analysis of various businesses leveraging platform scale as the business model and has put in a structure for other start - ups to follow to design their business and underlying technological models in order to achieve non-linear growth. The book introduces the concepts of platform scale upfront and goes on to present a canvas for designing business models for platform scale . It covers various elements of business design including ones for solving chicken and egg problem of getting critical mass of producers and consumers to kick start platform scale , designing of right levels of friction in interactions to ensure scale with quality , leveraging viral growth for achieving exponential or non-linear scale . It rounds up this discussion with a commentary on factors to take care design to prevent reverse network effects . The epilogue covers how the traditional large enterprises can take advantage of applying principles of platform scale to take their organizations to the next level of innovation and growth . I am looking forward to reading more books in this series from Sangeet !