Michael Tapes Design WhiBal G7 White Balance Studio Card

It is of the right size, easy to carry, provides perfect white balance. True it is expensive, however you get what you paid for. When recording or shooting for an important event or of lifetime opportunity, correct colour reproduction is critical. I consider it is the money well spent.

The item was wallet size I didn’t see that in description therefore it was overpriced

I'm very happy with this WhiBal card. It's extremely easy to use, portable enough to take anywhere my camera goes, and has made a big difference in color balancing. I used to spend lots of time tweaking in-camera and in post editing to try and match the colors I was seeing before they were shot with my camera. Now, I can honestly say, the time spent doing the above is minimal. There are so many products, from very cheap (from coffee filters to playing "I spy something white") to very expensive contraptions claiming a white balance experience so incredible you'll feel like a York Peppermint Patty from the clean, clear cooling effect. I figured I'd meet somewhere in the middle and invested in a professionally designed device with clear instructions, a professionally presented website, and a lot of positive reviews from people who have actually purchased and used this item. After using the WhiBal card, I am glad I did not over-buy a more sophisticated product that may be excellent, but would be overkill for what I needed. I'm also glad I didn't just settle for utilizing a vagrant white target I could try and balance my colors on. I plan on buying the smaller card I can keep in my wallet for those spontaneous shots my studio card isn't invited to. I haven't been in the dslr arena very long, and I don't profess to know everything about digital photography, but when I do drink beer....I prefer Dos.....Oops....I'll just close by saying this white balance card is excellent, and I couldn't be happier.

If you have advanced far enough in your photography or videography to realize AWB hardly ever produces good results, you need WhiBal! It is so much faster to get the colour right at the time of shooting than trying to figure out what is wrong with your colour in editing. I prefer the studio size in the field. It is still pocket sized.

More accurate than the 18% grey cards and cheaper than a Minolta Color Meter IIIF. Buy one that has the stand.