---
product_id: 395464355
title: "The Martech Handbook: Build a Technology Stack to Attract and Retain Customers Paperback – August 30, 2022"
brand: "darrell alfonso"
price: "B/.93"
currency: PAB
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.pa/products/395464355-the-martech-handbook-build-a-technology-stack-to-attract-retain
store_origin: PA
region: Panama
---

# The Martech Handbook: Build a Technology Stack to Attract and Retain Customers Paperback – August 30, 2022

**Brand:** darrell alfonso
**Price:** B/.93
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Martech Handbook: Build a Technology Stack to Attract and Retain Customers Paperback – August 30, 2022 by darrell alfonso
- **How much does it cost?** B/.93 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.pa](https://www.desertcart.com.pa/products/395464355-the-martech-handbook-build-a-technology-stack-to-attract-retain)

## Best For

- darrell alfonso enthusiasts

## Why This Product

- Trusted darrell alfonso brand quality
- Free international shipping included
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- 15-day hassle-free returns

## Description

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## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Go get this book!
  

*by J***N on Reviewed in the United States on November 11, 2022*

find out more about all these topics, just to name a few: martech, customer metrics, ROIs, CRM, sales, data management, analytics, operations and marketing automation platforms

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Good and can be better
  

*by N***R on Reviewed in the United States on February 5, 2024*

It's good book. I wished the author digged a little bit more on each areas of martec. May be next edition.

### ⭐⭐⭐ 3.0 out of 5 stars







  
  
    The Definitive Primer
  

*by R***E on Reviewed in the United States on April 26, 2023*

Definitive and comprehensive in its scope. Darrell Alfonso puts in a scholarly level effort in covering all things MarTech. He  captures all perspectives and interests are covered in this guide. This book provides great value for the business professional, marketing guru, and technologist alike.The flow is well structured in how it starts at core concepts and builds upon them. The chapters resemble textbook entries as you might expect. Yet still engaging thanks to the simple examples, graphics, and explanations provided. Alfonso provides great frameworks for every step in your MarTech journey. The deep dives into each framework provide variations for each individual scenario.Alfonso’s chief differentiator is linking the technology, a purpose, and business value together in each section. Leaving the reader with a strong grasp of the WHY of MarTech along with the advanced concepts. Alfonso’s explanation of the WHY is really about asking the right questions at every juncture.

## Frequently Bought Together

- The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
- Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement

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---

*Product available on Desertcart Panama*
*Store origin: PA*
*Last updated: 2026-02-25*