Secrets of a Master Closer: A Simpler, Easier, And Faster Way To Sell Anything To Anyone, Anytime, Anywhere

"Secrets of a Master Closer" by Mike Kaplan is a comprehensive and invaluable resource for anyone involved in sales, whether a novice or a seasoned professional. This book stands out in the crowded field of sales literature due to its practical, no-nonsense approach and actionable strategies. Kaplan, a seasoned sales expert, delves deep into the psychology of selling, offering readers a clear, step-by-step roadmap to closing sales effectively. The book is structured around an 8-step process that begins with capturing the prospect's attention and culminates in securing the sale. What makes Kaplan's approach particularly compelling is its emphasis on understanding the customer's needs and building a genuine rapport, rather than relying on gimmicks or high-pressure tactics. The roadmap outlined in the book is straightforward and easy to follow. Each step is accompanied by real-world examples and practical tips that can be immediately applied. From qualifying prospects to setting up presentations and handling objections, Kaplan covers every aspect of the sales process in detail. His insights into creating a 'Yes-Pattern'—a series of small agreements leading up to the final close—are particularly valuable and demonstrate his deep understanding of human psychology. One of the standout features of "Secrets of a Master Closer" is its focus on ethical selling. Kaplan emphasizes the importance of providing real value to customers and ensuring their satisfaction, which ultimately leads to long-term success and repeat business. This ethical approach is refreshing and aligns well with the modern sales environment, where building trust and credibility is paramount. Overall, "Secrets of a Master Closer" is a must-read for anyone looking to enhance their sales skills and achieve greater success in their career. Kaplan's clear, concise writing and his wealth of experience make this book an indispensable guide to mastering the art of closing sales. Whether you're new to sales or looking to refine your techniques, this book will provide you with the tools and confidence needed to excel. -SN

This is a great book for anyone trying to make a career in sales. It is written in a language easy to follow! Strategies and actions, explained in detail that guide you step by step are going to enable you not just to improve your sales, but to excel in your field, no matter what you are selling. I have bought numerous books on Amazon trying to learn as much as I can to lend a job in sales and Mike's book paved the way for me to get a sales job locally with six figure income. I am very grateful that I found this book on Amazon that helped me launch my new career in sales! Thank you!

I'll preface my review by saying that this is an EXCELLENT resource if you're new to the sales game or find yourself not getting the traction you want. There are some great strategies to overcome obstacles that are almost guaranteed to occur, such as getting past a "gatekeeper" and actually trying to solve a prospect's problem rather than just convincing them to buy. However, I do take issue with the title "Master Closer". To me, these "secrets", although useful, are really just Selling 101. This book is ideal for people who sell commodities, but if your solutions are more nuanced or you're trying to close $50k+ deals (or if you've been selling for 5+ years), you probably won't get much use from it. I will say this - if I were a sales manager, I would undoubtedly make this required reading for any new hires. The techniques outlined are a great way to ensure an expedited learning curve.

I've read lots of "Secret" type sales and marketing books and articles, but the best ones are those that tell you something that was always right in front of you, but you never took the time to really look or analyze what it was you were not seeing. This book did just that as it was obviously written by someone who has taken this thing called closing, ripped it apart, analyzed the heck out of each smaller part, figured out what parts were missing and which were unnecessary, then putting them all back together again in the correct order. Then the author goes on to fully define each piece, and lay them out in a simple to read, no nonsense way with excellent examples and scripts all of which can be applied to selling most anything. You know you've got your hands on the real deal when, as your reading, you start remembering all those "almost" deals that somehow fell through and those hot prospects who for some reason didn't close, and then realize what you did or didn't do that caused the failed closes. Very enjoyable read and the exercises were the frosting on the cake. I highly recommend this to anyone who sells anything, which really is everybody.

I love the step by step guide and the questions at the end of each chapter. I read through it , but now I’m going to read it again and practice to start applying the lessons. I strongly recommend this book.

Legendary Green Bay Packers coach Vince Lombardi was famous for his emphasis on basics (more on that later). Many others have also recognized and stressed basics and fundamentals to their great success and the success of their teams and organizations of all types, but that's not the important thing right now. What is important is YOUR success in sales. This book will make a huge difference to your sales productivity and results whether you're new to sales or are a seasoned veteran who has "seen and done it all". I'm the owner of a company that sells an extremely discretionary product--one that a customer can say "no" to without dramatically affecting their immediate future. Using the tools in this book, we drive past the reasons not to buy and close far more sales than we would if we were content to simply be "Presenters" rather than CLOSERS. (Buy and read the book to find out why this distinction is critically important.) The material in this book and the valuable principles it so clearly presents are now a cornerstone of our sales training program. I couldn't recommend it highly enough. One of the biggest challenges in sales is collecting and sorting through the mounds of "tips" and other good advice that are so common in sales know-how. Mike Kaplan has done the work for us, collected the knowledge, sorted the wheat from the chaff, and put it into an approachable and easily-digested step-by-step process that will keep you on track and winning throughout your sales career. You will have a more focused understanding of the parts of selling and the relative importance of things like "know all of the benefits of your product" versus "get the client's head nodding in agreement" versus "be likable because people do business with those they like". All very important, but these aren't just random tips. The truth is that they're each a part of the sales process and are used in a particular way at particular times. This book will help you sort all of that out (or review and refocus your approach if you're a veteran salesperson). A major key to success is doing the things that successful people have done and learning the things they've learned. We can take many lessons from Mike Kaplan and Vince Lombardi. I'm very grateful that they've both shared their knowledge so that we can all work efficiently to have the success we deserve. This book is about fundamentals. The principles in this book will change your approach to sales--or reinforce the successful actions you already perform. How important are fundamentals...? Vince reportedly began a summer training camp on a Back to Basics theme by holding up a ball and saying, "Gentlemen, this is a football." Now, that's dedication to basic fundamentals. This book can help you rack up a winning record like Vince and the Packers did. Happy hunting and best wishes for success with your sales!

I enjoyed reading this book. Very good information and any sales rep at any level should employ it take to heart. However, this book and many other sales book make the very strong assumption that the customer has a problem and your product will solve it. I am not saying that customers are unaware of problems and that your product certainly can help them alleviate a problem they did not even know they had, but in the real world the bottom line is that many customers are 100% satisfied with what they are currently using and they truly do currently have a great product, great service, great pricing, great sales coverage, etc. In my mind, this is more the norm than not and this is where the real sales job begins. The bottom line is that if you cannot uncover any real “problems” the customer current PERCEIVES she has, then you better get your creativity hat on and find some other way to make the sale. I have found in cases like this the best way is to be a trusted advisor first and then work hard to be the “go-to” person, and then build from there.

I listened to this book on Audible one time and quadrupled my previous best sales in a weekend art festival. I sell photographic art. I have since listened to the book twice more and purchased the book. While there may be eight steps in the roadmap, you don’t have to do all eight. If someone goes straight in and says, “I want that.” You don’t start on step 1. You move right into closing - the author says this. Here is the point - if you follow the steps, and learn them, and adjust them to your product, your sales will improve. Sales is simple - it is not easy, but it is simple. My favorite thing about Mike is that he communicates in the way I would like to communicate with my customers. He doesn’t sound “hard sell” at all. (Like some of the other authors I have heard who all sound so cut throat.) Learn these simple steps, and you will improve your sales. Isn’t that the whole point of buying a book on sales? No need to make it more complex than it has to be. There is beauty in Mike’s simplicity. Oh, and be sure to listen to or read repeatedly, I learn something new every time I read it.

This book describes efficient techniques to sell any product or service to customers. Most of them come from a long sales experience from the author.

My name is Vicky and I have just finished this book. To be completely honest I would say this is the only book to start your sales career and be a great master closer. This is complete start of introduction to close of sale book. It will teach you how, what and when to do certain things to make a close in sales. I not just saying good things to just to make author happy but this my honest 💯 review. I don't want to miss this awesome book

Has nothing but a gimmicky angle to offer the reader. The only good thing about the book is the imaginative name.

Amazing book. You find many books that tell you what you want to hear, but not this one. It makes clear how you can perfect sales and makes you DO IT. Love it!

Good easy simple read when good praactical advices. Maybe a little more basic than I first thought. But it is good to start with the basics.