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🌀 Unlock your curls’ full potential with buttery hold & hydration!
PATTERN Beauty by Tracee Ellis Ross Styling Cream is a 15 fl oz curl-defining powerhouse designed for 3b-4c hair types. This rich, buttery cream delivers superior moisture and flexible hold using a nourishing blend of Shea Butter, Cacay Oil, and Sweet Almond Oil. Free from sulfates, silicones, parabens, and phthalates, it enhances curl definition, controls frizz, and supports hair health without crunchiness or flaking. Perfect for a variety of natural styles, it’s a must-have for anyone serious about maintaining juicy, soft, and resilient curls.






















| ASIN | B09X4TR4CV |
| Best Sellers Rank | #7,639 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #63 in Hair Styling Creams & Lotions |
| Brand Name | PATTERN |
| Customer Reviews | 4.5 out of 5 stars 2,788 Reviews |
| Global Trade Identification Number | 00810015150788 |
| Hair Type | Curly |
| Item Form | Cream |
| Item Volume | 15 fluid ounces |
| Liquid Volume | 15 fluid ounces |
| Material Type Free | Silicone Free, Paraben Free, Phthalate free, Sulfate free |
| Number of Items | 1 |
| Product Benefits | Moisturizing, Nourishing, Curl Enhancing, Frizz Control, Damage Control, Shape & Hold, Detangle, Hydrating, Conditioning Product Benefits Moisturizing, Nourishing, Curl Enhancing, Frizz Control, Damage Control, Shape & Hold, Detangle, Hydrating, Conditioning See more |
| Scent | Almond |
| Scent Name | Almond |
| UPC | 810015150788 |
| Unit Count | 15 Fluid Ounces |
J**O
Juicy Curls , Juicy Twist Outs
Love, love, love this super rich and moisturizing styling cream. I use this on my daughter’s hair and it works amazing. This cream will have your curls very defined and will give you the most juicy twist out. The smell is amazing and is applies perfectly on hair texture!
S**N
Great for twist outs!
This is probably one of the best styling creams I’ve bought since I went natural way back in 2010. I use it with the leave in conditioner from the same line to do twist outs on my 4c hair. It has great hold and the curls from my twist outs last for several days with no flaking or greasiness. And it makes my hair SO soft! The smell is strong and lasts a while, but I like it so I don’t mind too much. I honestly wish it didn’t work as well as it does because it’s kinda expensive lol. That’s the only thing I hate about it. But it does work!
R**Y
I have 2C/3A Wavy/Curly Thick Hair but this cream WORKS
I have 2C/3A hair, so this isn't specifically targeted for my hair type, but my hair is extremely thick, and I've always struggled with maintaining it. I do not like rewetting it and brushing it every day, and this is the only product that keeps my hair frizz-free and hydrated for days. I've rebought this three times over about 1.5 years, so I would say it lasts pretty long for the amount of hair I have (I use about 2/3 pumps for 1/4th of my hair). It's the only product I've used that keeps my hair defined while also making it very moisturized. The scent is subtle and fresh, and the consistency is like any other thicker cream. I wouldn't recommend it for anyone with oily hair, as it's extremely hydrating and keeps my hair super soft, even when I have gel in it. I never review anything, but I felt like I needed to review this because I feel like I've tried every product under the sun that don't work for my hair that is inbetween traditional hair types and nothing has compared to this one. I just have to use this and gel when styling and that's it--no more mousse, leave-in conditioners, oils, etc. I've been using it consistently and for a long time that the strands of hair that have tended to be straight from tension are curling again! If there was one product I would recommend for anyone with wavy/curly/coily hair (especially thick hair!) it would be this one.
M**3
Great for curling hair, but caused unexpected breakouts
Here is the updated review with the specific details about the mild fragrance and the excellent curl longevity added: Review Title: Great for curling hair with long-lasting hold, but caused unexpected breakouts I am a bit on the fence about the PATTERN Beauty Styling Cream. On one hand, it works incredibly well for styling and defines my son's curls beautifully. It also has a very pleasant, mild fragrance that isn't overpowering at all, which we really appreciate. The longevity of the product is also fantastic—his curls genuinely stand the test of time, holding their shape and staying defined throughout the entire day without getting frizzy or falling flat. However, since he started using it, he has developed acne along his hairline and face, which he has never had an issue with before. There seems to be something in the rich ingredients or heavy oils that clogs his pores and causes him to break out. I still decided to give it 4 stars because it genuinely does an excellent job curling and styling his hair, and the hold lasts so well. Skin sensitivity varies from person to person, so while it might cause breakouts for someone with sensitive or acne-prone skin, it could work flawlessly for someone else. Just be mindful of skin reactions if you are prone to clogged pores!
L**H
Will never go back.
My mother recommended this to me. I wanted to something with my hair and wanted to straighten it. My mother is adamant that I DO NOT do anything to my hair and leave it curly. I have been using Aunt Jackie's Ice Curls for a minute and I love it but it never gave me the umph I was looking for. Here comes this creme, with it and a diffuser I had its like magic. I will never go back to another product. If this was more than $30 I would still buy it. I am super excited about grow my curls out. Btw my curl pattern is 3c-4b and is super springy and wont hang the way that I like so with a combo of this for my long curls and Aunt Jackies for my baby curls I'm in love with my hair again. AMAZING product.
F**Y
Holding style gel
Love the smooth texture that goes on clear and smooth. Lasts all day and refreshes with mist of water. No fragrance noted and great for any hair
G**Z
The best for freezy hair
Love the Pattern products. Works great for my freezy dry hair. I get lots of compliments when I use Pattern products.
R**5
Sticky
I had high hopes for this given the reviews and that it’s created by a black woman of mixed heritage but it just didn’t quite hit the mark. I have thick 3c hair and I just had a really difficult time figuring out the right amount of product to use. I started off with a small amount and that didn’t really hold my curls so then upped the amount the next time and that did hold the curls but it also made my hair feel sticky even after the product was absorbed. And even with that amount, by the end of the day, my curls had decided to do their own thing. It does smell really nice and it’s not terrible- I will hang on to what I bought as an emergency back up, but for the price it’s just not that great. I only used it a few days so can’t say if it’s drying but in past experience with other products that have this same kind of tacky/sticky feel, they usually are drying to my curly hair. Given the reviews, this is obviously working for other people but didn’t do it for me.
M**A
Great product but too expensive.
Excellent product, pleasant to use, defines natural curls and combats dryness. but the price is too costly.
N**E
El mejor producto para cabello afro
Por el momento es de lo mejor que he probado para mi cabello afro, me deja el rizo marcado, no necesito mucha cantidad estoy encantada con el curling gel, y con la styling CREAM, deseando probar el curling cream.
O**A
Prodotto per capelli afro
Troppo piccolo costo eccessivo. Il prodotto in sé é magnifico il migliore che abbia mia provato. Tutta la linea Pattern é spettacolare peccato che nei siti italiani non si riesca a trovare se non a prezzi folli.
V**.
This is the best!!
This is the best styling cream I have ever used. Holds better than gel whilst leaving hair soft. Such a shame it’s now out of stock everywhere.
D**D
Good
Good
Trustpilot
1 week ago
2 days ago