--- product_id: 46669150 title: "How to Price Effectively: A Guide for Managers and Entrepreneurs" brand: "utpal dholakia" price: "B/.61" currency: PAB in_stock: true reviews_count: 11 url: https://www.desertcart.com.pa/products/46669150-how-to-price-effectively-a-guide-for-managers-and-entrepreneurs store_origin: PA region: Panama --- # How to Price Effectively: A Guide for Managers and Entrepreneurs **Brand:** utpal dholakia **Price:** B/.61 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** How to Price Effectively: A Guide for Managers and Entrepreneurs by utpal dholakia - **How much does it cost?** B/.61 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.pa](https://www.desertcart.com.pa/products/46669150-how-to-price-effectively-a-guide-for-managers-and-entrepreneurs) ## Best For - utpal dholakia enthusiasts ## Why This Product - Trusted utpal dholakia brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor―costs, customer value, reference prices, and the value proposition― and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions. ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 6 x 0.76 x 9 inches | | Isbn 10 | 099918671X | | Isbn 13 | 978-0999186718 | | Item Weight | 15.7 ounces | | Language | English | | Print Length | 301 pages | | Publication Date | July 5, 2017 | | Publisher | Utpal Dholakia | ## Images ![How to Price Effectively: A Guide for Managers and Entrepreneurs - Image 1](https://m.media-amazon.com/images/I/317s-0+CQrL.jpg) ![How to Price Effectively: A Guide for Managers and Entrepreneurs - Image 2](https://m.media-amazon.com/images/I/416elTfZktL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Master class *by on Reviewed in the United States February 6, 2018* On a scale of one to five, this book get a ten stars grade. After reading this book, I’m much more confident when pricing every product and service I offer on my online store (The Value Pricing Framework). I wasn’t sure what customers expectations and needs are. This book pinpoint the very tiny details that you must consider in making the right prices for a successful and profitable business. Thank you Utpal Dholakia for a clear and educational book that change my view on pricing. I bought this book on Amazon for less than $20, one of the best investment I’ve ever made (most business books I buy usually tell me things I already know - not this one, this book is a masterpiece). Every thesis supported by a showcase from real life. You learn from other people mistakes, you learn how to connect with your customers. Must read for everyone who own a business and wish to increase sales and profits. ### ⭐⭐⭐⭐⭐ Great book on pricing. Probably going to be a classic text one day. *by on Reviewed in the United States May 8, 2018* I've read this book twice and the second time was very helpful. It may seem like a simple idea the author is trying to convey, and although it can be easily understood, thinking about all the ideas together and how they interact with each other is where I found the true value.The writing style was engaging and entertaining at times. The book is highly pragmatic, to the point and mostly devoid of fluff. Overall I'd highly recommend this book to anyone working in the commercial functions of an organization. Fyi I'm a strategic pricing analyst. Also, for the price it's worth the investment in your business education IMHO. ### ⭐⭐⭐⭐ Good book with theories and cases...but a bit outdated *by on Reviewed in the United States May 13, 2020* The last chapter talking about business and consumer products pricing strategies is a bit vague because the examples used in business products sound like consumer goods.Other than this, other chapters are quite clear and easy to understand. ## Frequently Bought Together - How to Price Effectively: A Guide for Managers and Entrepreneurs - Confessions of the Pricing Man: How Price Affects Everything - The 1% Windfall: How Successful Companies Use Price to Profit and Grow --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.pa/products/46669150-how-to-price-effectively-a-guide-for-managers-and-entrepreneurs](https://www.desertcart.com.pa/products/46669150-how-to-price-effectively-a-guide-for-managers-and-entrepreneurs) --- *Product available on Desertcart Panama* *Store origin: PA* *Last updated: 2026-10-12*