Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant

I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments.

My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.

This is a review for the medium brown product. The product works very well to cover my greys, looks flawless if I do it carefully, although does make your hair a little powdery textured. Excellent for me to extend amount of time between dying my hair. Lasts between washes but it is effectively make up for your hair so of course it comes out when you wash your hair, so just reapply afterwards. Lasts a long time for me, 6 months plus. It doesn't transfer onto bed clothes. Downsides are the price is extortionate for a tiny block of product, and don't drop it or knock it as it shatters the product and then it isn't usable, which at the price it is is a big shame! 4 stars only from me because of the downsides, but it does what it says for brown hair. I think the blonde ones wouldn't work.

This is by far the best root touch up product out there. I've been using this for over a year now and wouldn't use anything else or be without it.. You can put the product exactly where it is needed, unlike other root touch ups this does not dull hair or leave sticky residue.. It looks completely natural, blends great on roots and around face...without landing on face like the spray variety (no more unwanted dots on face or on whatever is behind you!).. Great if hair thinning too as it colours the scalp and makes hair look thicker.. And it lasts forever so works out cheaper.. Much better for the environment too! I recommend this to all my friends who require root touch up! 😁

Bought as a gift. But great idea and really works.

Such a great product for covering up those patches

I have auburn hair and this is too dark - it’s like a dull, dark grey / brown. Too expensive as I need to apply it daily or more. Had high hopes as hair dresser had recommended this product and colour but disappointed. At 57, I haven’t needed to dye my hair yet and had hoped this would be helpful for the signs of grey now around my ears but it is just too dull and dark.

I've been using root touch ups for as long as they existed for my greys, but this is honestly amazing. So much better than the sprays that are hard to keep off the scalp and have that horrible feeling after! Make sure you dab this on rather than doing a sweeping motion and also hairspray afterwards to set the powder!

This Root Cover Up in Medium Brown is my absolute go-to for covering roots. It blends seamlessly with my hair color and looks completely natural - no harsh lines or obvious patches. What I really appreciate is that it doesn’t change the texture of my hair. It doesn’t feel sticky, heavy, or stiff, and it doesn’t make my hair look dull. It just looks like my natural color. It’s quick, easy to apply, and perfect for stretching time between appointments. I always keep this on hand - highly recommend!

je suis très satisfaite , la poudre est bien pigmentée et tient bien sur le cheveux. Appliquer mèche par mèche, il faut bien tendre la mèche, la plaquer contre le cuir chevelu et étirer la poudre avec le pinceau. Parfait permet d'attendre un peu entre 2 visites chez le coiffeur, les racines sont dissimulées.La couleur est fidèle à la photo. J'ai beaucoup de mèches blondes et j'ai pris le brun moyen pour mes racines sur les conseils de ma coiffeuse et je ne regrette pas. En plus contrairement au produit en bombe,qui colle les cheveux , avec ce produit les cheveux reste souple. je recommande ce produit

美容師に薦められて購入したがこれ本物ですか？？？？？ 1分たりと白髪隠しできません。 返品したい。激おこ。 返品してもらえなければ訴訟に値するレベル。 他の口コミ本物かな？ ひどいよ。この評価削除しないでね

The product met my expectations

El producto cumple realmente con su función, cubre bien las canas y muy discreto, parece natural. Eso sí, hay que renovar la aplicación todos los días porque desaparece de un día para otro, incluso sin lavar el pelo pero con poca cantidad es suficiente. Me ahorra dinero porque no tengo que teñirme tan a menudo