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♻️ Clean smarter, live greener—join the laundry revolution!
Seventh Generation Ultra Power Plus Clean Scent Laundry Detergent is an ultra-concentrated, eco-conscious formula delivering 66 loads in a compact 23oz bottle. Featuring easy dose technology and 6 powerful enzymes, it ensures precise, powerful stain removal while reducing plastic use by 60% and water by 50%. EPA Safer Choice certified, it’s designed for busy professionals who demand effective cleaning with a commitment to sustainability.




| ASIN | B08WV69C9B |
| Active Ingredients | Surfactants, Builders, Enzymes |
| Allergen Information | Contains: Sulphites Free |
| Benefits | Concentrate |
| Best Sellers Rank | 77,159 in Grocery ( See Top 100 in Grocery ) 528 in Liquid Detergent |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Country of Origin | Denmark |
| Customer Reviews | 4.4 out of 5 stars 1,182 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913449736 |
| Item Dimensions | 6.1 x 9.8 x 22.4 centimetres |
| Item Form | Liquid |
| Item Weight | 23 Ounces |
| Item form | Liquid |
| Liquid Volume | 23.1 Fluid Ounces |
| Manufacturer | Unilever |
| Material Features | Concentrated |
| Material Type Free | Phthalate Free |
| Material feature | Concentrated |
| Model Number | 0732913449736 |
| Number of Items | 1 |
| Part Number | 0732913449736 |
| Scent | Ultra Power Plus |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| UPC | 732913449736 |
| Unit Count | 680.19 millilitre |
| Unit count | 680.19 millilitre |
J**T
Good so far!
Just got this in and ordered for son's dorm, so it has not been used yet. I can't speak on the smell or how well it washes, but so far, I'm so happy with this little guy! It's perfect for college use, or for someone who is traveling. it seems very convenient to carry, plus you just squeeze the right amount. So far I recommend!
M**F
Handy dispensing and great performance
I like the fragrance options and performance of this detergent. I especially love the dipensing mechanism which is great to avoid over-dosing. This packaging version is not easy to find so I'm happy that I could buy it here.
I**A
Good Detergent, but Missing the Easy Squeeze Cap
The detergent works well and leaves clothes smelling fresh and clean. My only issue is that mine didn’t come with the easy-squeeze cap, which would have made it much more convenient to use.
T**L
ONE SQUIRT does an Large load, for real!
Best detergent I have ever used, I can’t believe one squirt does a large load - ONE! It has a nice clean lightly herbal scent. I am only usimg tide for rubbing out spots now - happy to have a less “blue” detergent that works!! Very pleased for myself and my hard working guys.
A**R
I won’t buy again
I did not like the clean scent smell, it was a weird musty smell and not a clean and fresh smell for me at all. I also did not like the squeeze cap, the first time I used it I guess I squeezed to hard or didn’t realize it was supposed to be done and almost lost half the bottle in my detergent drawer. Even as I got used to it I felt like it was too much detergent. It cleaned my clothes ok, but I don’t think I will be buying again.
Trustpilot
2 weeks ago
3 weeks ago