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♻️ Clean smarter, live greener — the future of laundry is here!
Seventh Generation Ultra Power Plus Laundry Detergent is a highly concentrated, eco-friendly formula delivering 66 powerful loads in a compact 23.1 fl oz bottle. Featuring an innovative easy-dose squeeze cap, it uses six enzymes and surfactants to fight tough stains while reducing plastic waste by 60% and water by 50%. EPA Safer Choice certified, it’s designed for professionals and families who demand effective cleaning with a commitment to sustainability.
| ASIN | B08WV69C9B |
| Active Ingredients | Surfactants, Builders, Enzymes |
| Allergen Information | Contains: Sulphites Free |
| Benefits | Concentrate |
| Best Sellers Rank | 206,123 in Grocery ( See Top 100 in Grocery ) 1,152 in Liquid Detergent |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Customer Reviews | 4.4 out of 5 stars 1,106 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913449736 |
| Item Dimensions | 6.1 x 9.8 x 22.4 centimetres |
| Item Form | Liquid |
| Item Weight | 789 g |
| Item form | Liquid |
| Liquid Volume | 23.1 Fluid Ounces |
| Manufacturer | Unilever |
| Material Features | Concentrated |
| Material Type Free | Phthalate Free |
| Material feature | Concentrated |
| Model Number | 0732913449736 |
| Number of Items | 1 |
| Part Number | 0732913449736 |
| Scent | Ultra Power Plus |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| UPC | 732913449736 |
| Unit Count | 680.19 millilitre |
| Unit count | 680.19 millilitre |
A**R
I won’t buy again
I did not like the clean scent smell, it was a weird musty smell and not a clean and fresh smell for me at all. I also did not like the squeeze cap, the first time I used it I guess I squeezed to hard or didn’t realize it was supposed to be done and almost lost half the bottle in my detergent drawer. Even as I got used to it I felt like it was too much detergent. It cleaned my clothes ok, but I don’t think I will be buying again.
A**R
Increased consumption
The photo shows the amount of product remaining after doing one load of laundry in two medium-sized washing machines. To achieve a moderate level of suds in each machine, I had to dispense 6–7 pumps for the pre-wash cycle and another 6–7 pumps for the main wash cycle. I estimate that this bottle will last for 8–9 loads, assuming you are using a single washing machine.
T**L
ONE SQUIRT does an Large load, for real!
Best detergent I have ever used, I can’t believe one squirt does a large load - ONE! It has a nice clean lightly herbal scent. I am only usimg tide for rubbing out spots now - happy to have a less “blue” detergent that works!! Very pleased for myself and my hard working guys.
S**E
Smells like toothpaste!
Four stars because I like the original unscented. I decided to try the Clean Scent and am very disappointed. My clothes and sheets smell like I washed them with toothpaste. I think I will stick to the unscented from now on.
J**D
Long Lasting Quality Product
I move quite often and lugging around massive jugs of half empty laundry detergent was a headache. I've been using Seventh Generation's concentrated laundry detergent for years now and I not only love the scents and ingredients but appreciate the concentrated formula and smaller plastic footprint. Note: The detergent is CONCENTRATED. If your washing machine does not have a seperate spot for detergent I HIGHLY recommend adding this concentrated detergent after your machine fills with water or you may see concentrated clean spots on your clothing
Trustpilot
3 weeks ago
1 month ago