Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

I've been very impressed with the authors' blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review.When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well.I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift.This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non-customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop.While the book is written mainly for large companies the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start-ups.It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs.The book can be read as a stand-alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding.Paul Simister, a business coach who helps business owners who feel stuck, get unstuck.

There are so many 'White Space/Blue Ocean' - type business management books out there but there is a reason why the original Blue Ocean Strategy is so important. This is a build on it with more modern and relevant use cases.Okay, so not touching upon a world of Gen AI and Metaverse, but it doesn't take a leap of faith to propose how one might use the Blue Ocean Shift frameworks with these new technologies.And that is part of the point why this is a different business management book, because it offers a clear thinking framework to open up new ideas and frame issues in different ways. It can be utilised in both micro and Marco senses and unlike many other books of this ilk, it is easy to pick up and use in the moment.

An excellent book that will surely open your eyes to the simple but yet not often traveled road of finding opportunities. Highly recommended.

Invaluable insights accessible to strategy experts and novice. Well structured methodology and frameworks backed with helpful examples. I highly recommend it.

awesome follow up with practical help and advice ......

The contents are very helpful, love it!

Mostly a rehash of the Blue Ocean Strategy!

I teach Blue Ocean Strategy to CEOs in the UK. The original book was great on concepts with many breakthrough ideas that defined a new era of strategic thinking. However, the reader was left to figure out how to apply those concepts to their businesses. This book is the "How To" guide. An excellent read throughout. Much less theoretical much more practical.