The Advertising Concept Book: Think Now, Design Later

Simple, straightforward, and hugely beneficial.

This is a great one! First of all it is visually intriguing. The drawing style the author decides to use to represent each and every image in the book is an escamotage that allow us to get straight into the second reading level, without being dazed by the colours, the textures or whatever makes ads so attractive. This way its like we already know something more even before starting reading the book! Moreover the content is not at all superficial. This is a real text book, from A to Z, about advertising, just extremely exciting!

A surprisingly good book. The psychology of motivating action through simple words, ideas and visuals. There's a lot to learn and most of it is very subtle. Interesting to reflect on ones own actions and views post advertising and brand immersion.

This book is a fantastic resource for anyone interested in advertising. It's really nicely put together and designed. I can see myself going back to this book often.

A nice and educative book on advertising. Adverditising is a field where no formula works, but the book is great - especially for newb'es to have an overall understanding and approach - in the beginning. For seniors, it might be nice to be back-to-school and revisit some theoratical learnings and for a re-freshment.

The author seems to have used 'reconstructed' crreative scamps rather than actula work in progress, which I think would have been more useful - if difficult to achieve.

I keep this on my desk at work. It is essential for any conceptual creatives!

Captivating and really enjoyable

Must read for anyone looking to work as a Creative... or anyone really. Other copywriting books will tell you how to write copy for a quick sale but that's not going to get you a job at an Ad agency. 'Creative Advertising,' is one of the few books that teach how to come up with concepts that will get you The Big Idea, something that's worthy of a full-blown Ad Campaign, rather than just a one-shot Ad. I would recommend this book to anyone because it teaches you the art of brainstorming to solve a problem in a way that's never been done. Everyone should read this, whether you're trying to work in Advertising, write an awesome Tinder bio, or even break out of Prison, this book will teach you how find the solution.

El título que pone no es el del libro pero la foto sí es correcta. Libro imprescindible para trabajar creatividad publicitaria, muy claro y con ejemplos por todos lados. Me ha encantado.

Format ist nicht für Kindle geeignet.Kaum lesbar. Der Inhalt ist sehr gut. Kenne ich bereits aus Paperback. Hätte so nie angeboten werden dürfen.

Il libro è ottimo per approfondire l'argomento con esempi molto recenti e validi. Il pacco è arrivato puntuale e nelle condizioni come da descrizione.

This book is not only super interesting but it's also a really nice book - would make a great gift for someone studying advertising, who likes to read about advertising, or who works in the industry.