---
product_id: 5572085
title: "You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing 1st Edition"
brand: "chris goward"
price: "B/.72"
currency: PAB
in_stock: true
reviews_count: 7
url: https://www.desertcart.com.pa/products/5572085-you-should-test-that-conversion-optimization-for-more-leads-sales
store_origin: PA
region: Panama
---

# You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing 1st Edition

**Brand:** chris goward
**Price:** B/.72
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing 1st Edition by chris goward
- **How much does it cost?** B/.72 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.pa](https://www.desertcart.com.pa/products/5572085-you-should-test-that-conversion-optimization-for-more-leads-sales)

## Best For

- chris goward enthusiasts

## Why This Product

- Trusted chris goward brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing 1st Edition - Image 1](https://m.media-amazon.com/images/I/71e0hAhGlEL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Finally! A book that puts it all together.
*by D***N on July 30, 2014*

I've been scouring the web for blogs on conversion optimization and website testing. It was frustrating trying to piece it all together. Don't take that route. This book is all you need to build a framework for building and testing pages. It was like the clouds were parting as I read each chapter. I've got like 20 sticky notes sticking out of this book. It's really great stuff.I love how Chris Goward writes as well. It's light and entertaining. There are lots of case studies along the way that really drive home his methodology with real world examples.Total 5-star recommendation.

### ⭐⭐⭐⭐⭐ This is a great book for anyone who wants to increase conversion rates ...
*by L***R on November 25, 2014*

This is a great book for anyone who wants to increase conversion rates on their digital properties. Chris does a great job explaining how important continuous testing is to driving continuous business improvement. He provides an approach that is simple to understand and makes a lot of sense. Anyone involved in Persuasion Marketing and User Experience Design will find A/B/n testing to be the final piece of the puzzle for business optimization. HiPPO (Highest Paid Person's Opinion)'s beware of the competition who embraces the integration of art & science in Merchandising & Marketing. Well Done Chris!

### ⭐⭐⭐⭐⭐ Chris goes beyond talking about websites; he goes into everything required for CRO success.
*by A***R on July 23, 2013*

I've read every CRO-related book that is sold on Amazon. Until I picked up You Should Test That, all prior CRO books had to do with landing pages and how to improve them. While Chris does cover websites extensively in YSTT, he details the entire process of choosing what pages to test in the first place, what elements to test on those pages, and how to convince your superiors that CRO is a worthwhile activity. He makes a comprehensive business case for CRO, going beyond the usual ROI calculation, which is invaluable to the everyday Enterprise Marketer.

## Frequently Bought Together

- You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

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*Product available on Desertcart Panama*
*Store origin: PA*
*Last updated: 2026-02-20*