L'Oréal Technique HiColor Reds Permanent Hair Color

I love L’Oreal the brand itself. I have been buying this color for quite a while now from a different retailer and honestly it’s cheaper to buy it here on Amazon and I will continue to do so. The pigment is amazing and it lasts a lot longer than most brands.

Great results but don’t expect miracles if ur going from dark brunette to red expect to repeat a few times. There’s just no way fool proof, way to go from dark brown to red over night at least not in my experience. This product took my virgin dark brunette hair and gave it a cherry pepsi vibe. I love it but I’ll repeat soon to get it completely red with hopefully less brunette peaking thru

Love it so much I had to introduce my sister to the brand

Brilliant hair color. There is a slight odor, but the color comes out vibrant. Easy to mix with L'Oreal 20 volume developer. Highly recommended

Very disappointed. I was expecting a vibrant red color according to the advertising pictures but got a very dark like black cherry red instead that you can only see in certain lighting.

The color is beautiful. It’s just not as bright as I thought it was going to be. I thought it would be a bright red. I used 30v developer.

This is my 3rd time buying this product & i haven't been disappointed yet. Usually I do an all over red, but I did half red/half blonde this time. It has a beautiful fade, it doesnt fade orange/copper like, it starts with dulling the color before fading to a brownish color with a hint of red. But it lasts awhile, takes a few months to get to that point. Overall, I highly recommend, especially if you're going for a vibrant red. ❤️

I went online before ordering to see if I can locate pictures of anyone else that may have used this same exact product just to give me an idea of how the color may look. Well was i wrong i was thinking i would have red hair i actually got a red hue to my brown hair. Everything i read or seen said they did not bleach and there hair looked red like a color crayon. Mine not so much. I used the exact same developer that everyone that used this product had recommeded (loreal 30 developer). Everyone had brunette hair in various different shades before hand as did I (medium) and i got a redish hue to my brown hair it looks nothing like what anyone of those people online got.....

My hair is pretty dark and the colour didn't really pop. You can see slight red-ish highlights at the ends of my hair under certain light but overall it looks black. Maybe if you hair is a bit lighter it will catch better. Nontheless it didn't have the results that it claims to have since it says that it's for dark hair and my hair barelly has any difference after using the product. The box also came in a bad condition but i guess it was because the delivery guy squeezed it through the postbox.

The Color smells very strong and did not Color my medium brown hair to red only the mesh I have highlighted blond get red. So it’s not true what written in the description it’s for dark hair

LOVE IT !! I had very dark hair….I bleached my hair Then I used a developer and mixed in the colour IM SO IN LOVE 🥰

Estaba muy emocionada por probar este producto. Después de 4 años con cabello cobrizo, compré este tinte para obtener un rojo más vivo sin necesidad de decoloración. Usé peróxido de 30 volúmenes y seguí las instrucciones según la caja. Me quedó el pelo súper oscuro y es más como un tono borgoña / cherry que un tono “Red Hot”. La verdad quedé súper decepcionada del tono y que en lugar de levantarme el color me oscureció el pelo. Y eso que chequé muchas reseñas, fotos de referencia y videos pero parece ser que a cada chica le queda de un tono distinto, no sé de qué dependa, pero el color no es nada consistente. Supongo que tiene que ver con la formulación. Ahora voy a tener que extraerme este tinte para volverme a teñir. Recomiendo mejor los tintes regulares o de plano decoloración leve para lograr tonos intensos.

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