Principles of Marketing

I bought this book since my "Marketing for Managers" course on my MBA signposts to this book a lot.Whilst only three chapters in I have to compliment the approach, examples, quality of exposition and regular contemporary examples as exceptional. The presentation is clear and consistent, lots of useful diagrams, colour printed, accessible.No wonder this is in its 17th edition.I can't contrast with alternative texts or whether the content targets what you might require. That said is good enough to not make me wonder about competing titles and is sufficiently comprehensive for a thorough perspective of marketing at the target level of depth.

I found this a great book for marketing, not so for my simulation.BUT good for my exams and the concepts pretty rock solid. Referenced alot.

Having owned every edition of this classic text (and now in retirement from some 50 years of practicing industrial marketing) I can un-reservedly recommend Professor Kotler's book. The clarity and logic of his approach to the fundamental task of all/any business is un-paralleled. For those seeking to apply 'Kotler'-thinking to the "age of digital social media" (Facebook/Twitter et al) seek out Kotler's newish book "Marketing 4.0, Moving from Traditional to Digital"

For marketing students, thinks a great book... it touches in everything... and then if you want to dig deeper get more literature...

Book came as advertised. Delivery was on time. I couldn’t ask for more.

Remains the definative Marketing text bookColin LovePrincipal Teaching FellowImperial College Business School