Consumer Behavior: Buying, Having, and Being (11th Edition)

I bought this book as used and it came almost brand new. I love the insights that this book gives me and the pearson videos that link to it. I have learned so much from just reading this book and I have successfully started my own blog. I would recommend this for a teacher or any inquisitive person!

This book offers a beautiful perspective of the consumer's world with real world examples and lots of pictures for us visual folks. The author itself has a lucid writing style which enables him to flow through the book and making it seamless to read. There are a lot of " Haha " moments and included are real world facts and stats that will surprise you if you did not already know. This book is Good Game.

I bought this for my collage class, and It was a very informative book.

This is a great deal, its a great way to buy this book.

Easy read. Addresses issues facing Consumers and Marketing professionals in the digital era.

This was an incredibly important piece I needed for my marketing class. It might be really rough around the edges but the point was to resell it closer to the price I got it for. BUY SCHOOL READING MATERIAL USED!!

I'm a Marketing major who has already taken this class at another university. The examples in this are really good. The book makes sense and isn't too hard to read.

This book is really thorough and it breaks every single concept down. I am very happy with this book (now, the class I bought it for...just ok). :)

Good book Got it on time