---
product_id: 7418421
title: "Marketing Analytics: Data-Driven Techniques with Microsoft Excel"
price: "B/.102"
currency: PAB
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.pa/products/7418421-marketing-analytics-data-driven-techniques-with-microsoft-excel
store_origin: PA
region: Panama
---

# Marketing Analytics: Data-Driven Techniques with Microsoft Excel

**Price:** B/.102
**Availability:** ✅ In Stock

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- **What is this?** Marketing Analytics: Data-Driven Techniques with Microsoft Excel
- **How much does it cost?** B/.102 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.] on desertcart.com. *FREE* shipping on qualifying offers. Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Review: Not just another Excel analytics book, this one is well worth the price.... - My masters degree has moss growing on it and I am just a nuts and bolts operations analyst....so I have seen many books titled as "analytics" texts when in fact they were mere rewrites of applied statistics or just "also ran" Excel recaps. Some Excel analytics books are really VBA biased programming books or discussions built around SQL Server topics, and they certainly have their place. But "Marketing Analytics" has maintained its focus as a synthesis of Excel based analysis chapter by chapter, from the first page to the last page. Because analytics and "BI" are hot topics these days, analytics texts of this caliber usually have unusually high prices but "Marketing Analytics" has a modest price given its focused content of current Excel applications to perform an array of analyses. Wayne Winston and Wiley & Sons Publishing have produced a text which is indeed an asset to the practitioner and the student of Excel based analytics.
Review: Well-Written and Easy to Follow - This book was a revelation to me. The fact that the worksheets are on the website as well as the solutions to the problems - I don't know if it was intentional but it was great. I used this book for a Marketing Research Methods class in my MBA program and rusty in statistics. I sincerely enjoyed this class because the Excel that was used was extremely useful as well as very well detailed so that it was very easy to follow. There are some errors in the book which made me glad that I had a professor to confirm them rather than me going along thinking I'm crazy. I think this book may be a challenge for someone who is completely new to Excel, but if you've been using Excel formulas and what-not for a while you'll have no problem. I will keep this textbook as I'm sure I'll be using it for a long time.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #135,335 in Books ( See Top 100 in Books ) #37 in Data Mining (Books) #40 in Spreadsheet Books #49 in Market Research Business (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (233) |
| Dimensions  | 7.4 x 1.6 x 9.2 inches |
| Edition  | 1st |
| ISBN-10  | 111837343X |
| ISBN-13  | 978-1118373439 |
| Item Weight  | 2.64 pounds |
| Language  | English |
| Print length  | 720 pages |
| Publication date  | January 13, 2014 |
| Publisher  | Wiley |

## Images

![Marketing Analytics: Data-Driven Techniques with Microsoft Excel - Image 1](https://m.media-amazon.com/images/I/61qE3Xk6eqL.jpg)
![Marketing Analytics: Data-Driven Techniques with Microsoft Excel - Image 2](https://m.media-amazon.com/images/I/718TP61xZaL.jpg)
![Marketing Analytics: Data-Driven Techniques with Microsoft Excel - Image 3](https://m.media-amazon.com/images/I/31BnlHn5tuL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Not just another Excel analytics book, this one is well worth the price....
*by D***L on August 18, 2014*

My masters degree has moss growing on it and I am just a nuts and bolts operations analyst....so I have seen many books titled as "analytics" texts when in fact they were mere rewrites of applied statistics or just "also ran" Excel recaps. Some Excel analytics books are really VBA biased programming books or discussions built around SQL Server topics, and they certainly have their place. But "Marketing Analytics" has maintained its focus as a synthesis of Excel based analysis chapter by chapter, from the first page to the last page. Because analytics and "BI" are hot topics these days, analytics texts of this caliber usually have unusually high prices but "Marketing Analytics" has a modest price given its focused content of current Excel applications to perform an array of analyses. Wayne Winston and Wiley & Sons Publishing have produced a text which is indeed an asset to the practitioner and the student of Excel based analytics.

### ⭐⭐⭐⭐⭐ Well-Written and Easy to Follow
*by M***Y on April 18, 2016*

This book was a revelation to me. The fact that the worksheets are on the website as well as the solutions to the problems - I don't know if it was intentional but it was great. I used this book for a Marketing Research Methods class in my MBA program and rusty in statistics. I sincerely enjoyed this class because the Excel that was used was extremely useful as well as very well detailed so that it was very easy to follow. There are some errors in the book which made me glad that I had a professor to confirm them rather than me going along thinking I'm crazy. I think this book may be a challenge for someone who is completely new to Excel, but if you've been using Excel formulas and what-not for a while you'll have no problem. I will keep this textbook as I'm sure I'll be using it for a long time.

### ⭐⭐⭐⭐⭐ Good Book but excel files to work with not to be found in their website wiley
*by C***E on January 28, 2019*

The book is impressive and a good mix of excel and marketing, but my main concern is that, to work all the exercises you need the raw excel files databases, This are not included in the kindle edition. After reading the book there is reference to a website (wiley) where you can download them, but they are password protected and to get access you have to register as an instructor(?) Customer Support seems absent . So beware if you buy through Kindle i guess it is better to buy directly to Wiley, in these case at least they will give you the toolset complete Second Review: after contacting the Wiley Support, the problem was quickly solved and i could get the files. 5 stars

## Frequently Bought Together

- Marketing Analytics: Data-Driven Techniques with Microsoft Excel
- Marketing Metrics (Pearson Business Analytics Series)
- Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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*Product available on Desertcart Panama*
*Store origin: PA*
*Last updated: 2026-03-16*