---
product_id: 8215193
title: "Consumption Economics: The New Rules of Tech"
brand: "todd hewlinj.b. woodthomas law"
price: "B/.79"
currency: PAB
in_stock: true
reviews_count: 10
url: https://www.desertcart.com.pa/products/8215193-consumption-economics-the-new-rules-of-tech
store_origin: PA
region: Panama
---

# Consumption Economics: The New Rules of Tech

**Brand:** todd hewlinj.b. woodthomas law
**Price:** B/.79
**Availability:** ✅ In Stock

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- **What is this?** Consumption Economics: The New Rules of Tech by todd hewlinj.b. woodthomas law
- **How much does it cost?** B/.79 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.pa](https://www.desertcart.com.pa/products/8215193-consumption-economics-the-new-rules-of-tech)

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## Description

Consumption Economics: The New Rules of Tech

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![Consumption Economics: The New Rules of Tech - Image 1](https://m.media-amazon.com/images/I/71t4mhWn4kL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Awesome roadmap for understanding the new dynamics of building technology businesses
  

*by J***. on Reviewed in the United States on November 19, 2011*

Too often entreprenuers are using old concepts of how to build and grow companies in 2012 and beyond.  Unfortunately, the entreprenuer's business models, go-to-market, pricing, and delivery models are all inefficient and wrong. Not only do the old models consume too much capital ... it is not how customers are buying today nor how the fastest growing companies are being successful.This book clearly articulates the shift in thinking needed to be successful in the future.  It is provocative, innovative and yet practical all at the same time.  As a serial entreprenuer, angel investor and private equity investor ... this book is a roadmap on how to suceed in today's hyper competitive technology environment and how to create value while building a great business.The authors have built businesses and advised the biggest and fastest growing technology companies in the world and now have shared their insights in a digestable and articulate manner.A must read for entreprenuers, CEO's, CTO's, angel investors, Venture Capitalists, Private Equity, and public company investors who are building or buying great companies in the technology space (i.e. software, SaaS, Cloud, Social networking, ecommerce, internet and Web 2.0 companies).  I always look for practical concepts to help the entreprenuers I work with ... this book didn't disappoint me.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Maybe not a literary masterpiece, but still worthwhile reading.
  

*by H***H on Reviewed in the United States on March 24, 2015*

As part of the research for my next book “Building Successful Partner Channels” I came across the book “Consumption Economics.” Although the book is not a literary masterpiece (is far too long with far too many repetitions and with illustrations that are confusing rather than illustrative (and unreadable in the Kindle version)) it is still worthwhile reading for its’ thorough analysis of the impact of the “________ as as service” format on an industry that have been dominated by the capital investment format. The software industry that has been blessed by the “pay first - consume later” principle is now transforming to a “pay as you consume” format and the “Consumption Economics” book is worth reading if you are affected by these changes.The transformation is driven by numerous interests and factors such as fast and inexpensive access to the Internet, the customers’ appreciation of the “pay as we consume” format, the end-users’ option of circumnavigating the CIO and his IT department for new applications, the opportunity of insurgents to disrupt established markets (salesforce.com, Netsuite, Workday, Basecamp, Atlassian, Zendesk, Dropbox, Skype etc.), the reduction in complexity for the user and the enormous economy of scale benefits of using large data centres. With so many drivers and benefits the challenges associated with integration, customisation, privacy, security, availability, survivability and performance will be solved enabling the “________ as as service” format to also deep-penetrate the enterprise markets. Wood, Hewlin & Lah predicts that the transformation will take place in most segments of the market within the next 5-10 years leaving only very small pockets resistant to the consumption format.While the book is very thorough analysing the challenges and opportunities for the software and technology vendors it doesn’t say much about the challenges for the independent channel partners. I have devoted a chapter in my new book to discuss exactly this issue because I believe that independent channel partners may continue to play a crucial role in the software industry serving customers with vertical and horizontal extensions to the core software and providing numerous auxiliary services ensuring that the software actually delivers the value expected.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Fingers on the pulse!
  

*by N***L on Reviewed in the United States on April 1, 2013*

I bought this book because a very highly placed executive at my company recommended it during a meeting. I am glad I did !A very excellent book that is a must read for people on both buy and sell side of the IT equation. As a long time IT person having worked in various environments, we have been "feeling" the trends noted in the book but the authors explain the hows and whys well. More than anything, the book gives a clear direction of what at preparation is required at personal and organizational level.

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*Last updated: 2026-02-23*