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🎯 Nail your eye game all day with Urban Decay’s cult-fave primer!
Urban Decay Eyeshadow Primer Potion is a creamy, vegan, and paraben-free eye primer designed to create a smooth, crease-free canvas that locks in vibrant eyeshadow color for up to 24 hours. Its advanced polymer technology ensures long-lasting wear and flawless application, making it a must-have base for professional-quality eye makeup that stays put from morning meetings to after-hours events.




























| ASIN | B01486C41O |
| Benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. |
| Best Sellers Rank | 9,146 in Beauty ( See Top 100 in Beauty ) 5 in Eyeshadow Bases |
| Brand | Urban Decay |
| Brand Name | Urban Decay |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 390 Reviews |
| Finish Type | Matte |
| Item Dimensions | 10.2 x 12.7 x 10.2 centimetres |
| Item Form | Cream |
| Item Highlight | Smooth Canvas, Vibrant Colour, Eye Makeup Primer, Up to 24 Hour Wear, Vegan Formula, Crease-Resistant |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 15 Grams |
| Item form | Cream |
| Item volume | 0.33 Fluid Ounces |
| Manufacturer | HBWO2 |
| Manufacturer Part Number | S1880806 |
| Material Features | Paraben Free, Vegan |
| Material Type Free | No Parabens |
| Model Number | S1880806 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Product benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. Product benefits This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. See more |
| Skin Type | All |
| Skin type | All |
| Specialty | Vegan |
| Unit Count | 1.0 count |
N**A
Brilliant for sensitive watery eyes
I bought this as I have extremely sensitive eyes from many operations, as I’ve got older (52 now) my eyes have become so watery, I have blepharitis and allergies too. I haven’t been able to wear eye shadow for months. After asking google for how to wear makeup when my eyelids are always wet, it suggested this. It has worked immediately. I use a Qtip to dry the lids then smear a small amount on to my lids, wait for it to dry and apply makeup. My makeup stays put all day! I am so grateful to have found this, I have eyes back again.
M**R
Brilliant product
I am so pleased with this product I'm writing a review! At the start of this year I developed a sudden allergy to my eye make-up and had dry, itchy, raised skin on my eyelid which kept splitting. I changed my makeup and my brushes and bought this as a base. It works really well. It's a great base and holds my eye shadow in place but it is also hydrating and my eyelid is slowly recovering, it no longer splits, is no longer itchy and is much less dry.
S**Y
essential eye shadow base
Great reliable product. Small tube but you only need a small amount, Good applicator. Makes great base for eyeshadow also smooths out lids when wearing no makeup. Never irritates my eyes, Will buy again.
L**G
Not for me
Doesn't seem to smooth out any imperfections very thin not for me maybe it's because of my age
A**R
Eyeshadow primer
Stops eye pencil from smudging
S**E
Brilliant
This does exactly what is says it does. My eyelids are very oily and no amount of primer or powder stops my eye make-up from creasing, but this does. I'm genuinely surprised as I didn't expect this work. It's a lovely neutral colour which leaves a very comfortable finish on the lids with no tightness, and my eyeshadow goes on so much better and lasts until I take it off which is normally about 16 hours later. Love it!
A**R
Best I know
Main go to for brilliant eyemakeup
P**S
Magic
Love this product. I have hooded eyes and my eye shadow tends to wander, but this helps it stay put.
D**I
Bester Primer
Für mich der beste Lidschatten-Primer, den ich bei Amazon zum Zeitpunkt des Kaufs für einen super Preis bekommen habe.
A**R
So-So
Not very wowed by the product.
M**A
best eye primer ever
loved this and been using since 2000's it keeps the eyeshadow all day long
S**A
Ottimo
Ottimo prodotto. Aiuta a mantenere il trucco per tutta la giornata. Si applica facilmente. Lo consiglio
A**I
prodotto originale
prodotto originale. prezzo leggermente conveniente rispetto ad altri siti. per la qualità del prodotto in sé (ottima) e dettagli vari fare riferimento alle migliaia di recensioni makeup su siti di profumeria, youtube ecc. in quanto prodotto storico.
Trustpilot
1 month ago
5 days ago