$7 for 1 bottle? Am I missing something?

I want to point out that the person who said this is "super concentrated" is a straight up liar, likely scammer trying to push this product. It is no more concentrated than the $3 bottle you find at any grocer.

Is this as sweet/potent as the powder mix? Or is it meant to be healthier? Do we need to add sugar?

No sugar required , the more you add the sweeter it is.

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Description

💧 Flavor your hustle, zero guilt attached!

RESEALABLE READY - No mess, no fuss—resealable bottles ensure freshness and easy portion control on the move.
COMPACT CONVENIENT - Sleek 1.62 fl oz squeeze bottles fit perfectly in your bag or desk drawer for instant refreshment.
VARIETY THAT EXCITES - Three iconic flavors—Grape, Cherry, and Tropical Punch—keep your taste buds energized all day.
HYDRATE WITH A SPLASH - Effortlessly transform plain water into a vibrant, flavorful drink anytime, anywhere.
GUILT FREE FLAVOR BOOST - Enjoy bold fruit flavors with zero sugar and zero calories—perfect for mindful hydration.

Kool-Aid Liquid Drink Mix Variety 3 Pack offers three 1.62 fl oz resealable bottles of sugar-free, zero-calorie fruit-flavored concentrate (Grape, Cherry, Tropical Punch) designed for quick, convenient hydration by simply squeezing into water—ideal for busy professionals seeking flavorful, guilt-free refreshment anytime, anywhere.