The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Brand Paperback – November 5, 2021

I was a bit skeptical about this book. A few months ago I was constantly targeted by Flourish and Thrive ads, so I ended up joining their free bootcamp which, for me, wasn't too eye-opening. With this book I was prepared for more generalizations and the same idea voiced in a thousand ways to make up for content, but luckily I was wrong :)I've been developing my jewelry brand for seven years and honestly I still have almost no clue how to do it as a business. I got into it for the process of creation, not the "boring adult stuff", so at a certain point I found myself stuck, not understanding what I was doing wrong or not doing enough of. And surprisingly enough questions asked in this book prompted me to think about my brand in a new way.I'm only halfway through, but already I have regained confidence in what I'm doing and have gained clarity about some steps that I need to take.Some cons, though. It might be overwhelming for beginners who haven't had much experience with social media, websites and other aspects of the business. And personally I do find some advice debatable (like, you don't *need* to hire other people if you don't want to), but if you try to keep your mind open, this book may resonate with you :)

I’ve been a jewelry artist for 20 years and I’ve been looking for someone ahead of me in the jewelry biz world. Tracy Matthews is that person! I love that she’s a jewelry artist and a business woman and she’s using her knowledge to help the rest of us. She breaks things down into easy-to-understand segments with helpful examples. Some things are reinforcing what I already knew but causing me to actually apply those things now and providing how-to steps on how to do the things I’ve skipped or didn’t know. She’s a wealth of knowledge and marketing savvy. I love that this is specifically for jewelry artists (others would definitely benefit), this was just what I was looking for. I’m now enrolled in one of her current class offerings and I’m learning even more! Implementing all of it is the struggle but hoping to grow my biz leaps and bounds through all of her teachings.

This book was so informative. So many concepts I had never even thought of with my business are explored here. I am so glad I purchased this and have probably read it six times. If you run a small jewelry business this is absolutely a must have. I wish it had existed when I formed my business. There’s information on business principles, your customer, social media and more. No book I could recommend more.

I'm a newbie to the jewelry business and found this book to be extremely valuable. Tracy breaks it down step-by-step and provides valuable information for newbies and those wishing to grow their jewelry business also. Highly recommend!

I love this book by Tracey she is amazing and shares so much knowledge with use for free and is such a caring person. I think everyone should read this book if you have an online business. Thank you Tracy for all your help and sharing your knowledge.

This is a great book for anyone building a business. Learning the infrastructure to business and marketing made me realize all the things I wasn’t doing that I needed to, and some of the things I was doing that weren’t helping my business.Tracy’s knowledge and experience in the industry is priceless.

If you need motivation, inspiration and help getting your business going — this book is for you!!!! It is filled with action items you can do to improve your business. It truly is changing my entrepreneur journey! Thank you so much!

I own both versions and repeatedly listen to gain inspiration as I work. This book is brimming with valuable insights on expanding your jewelry business and positively impacting your personal life. The emphasis on mindset work throughout the book is the key ingredient to this comprehensive guide for jewelry brands. The proof is in the pudding—applying the strategies provided will produce tangible results! Highly recommended!