L'Oreal Excellence Age Perfect 7.31 Dark Beige Blonde Hair Dye

I made the classic mistake of bleaching my roots as all hairdressers fully booked. Hairdresser had always bleached and toned hair. For some reason root's okay but had a band of yellow. Tried using silver dye....omg I looked like a little old lady with yellow nicotine streaks. Had to go to Dad's birthday like it, did the walk of shame - gave everyone a laugh though.After reading the reviews I thought hell why not, it could not get any worse.Arrived sooner then expected which was a bonus. Easiest product to apply using application brush. It ensured every strand was covered, especially the brow. I did roots first as instructed but cut time down to 5 minutes before doing rest of hair as it was so porous and left for 15 minutes.Washed off and conditioner made it really smooth.Am so happy with the colour - have a beige Ash blonde hair, no patches - must say it's the best home colour kit I have used.Goodbye old lady look - never again.Thank you to all the reviewers whose tips I took on board.Great value for money definitely

Great Colour. No coppery ginger tones. just a good natural colour

Absolutely mortified that this has been discontinued. Nothing else comes close to the great natural colour of this one.

This colour is perfect for me but sadly no longer available on Amazon…

I love this shade - this product is easy to use and the colour lasts. I purchase this regularly as go to hair dye.

Great product . i have a subscription order in placebut beware if you need to add special delivery instructions as my experience is thatthese are ignored

A1

Consistent colour.