Born Good Natural Laundry Liquid Detergent | 5000ml | Japanese Cypress Fragrance | Plant-Based, Non-Toxic, Eco-Friendly, Organic | Tough on Stains & Odour, Gentle on Skin & Fabrics Baby-Safe

Its cruelty free..so ethically good...its plant based ..so good for the environment and us..smells really good..and cleans the clothes very well..

It’s a very benign and yet effective laundry detergent and I love to use it especially for delicate fabrics . Has a pleasant fragrance too. Most of all I like the bottle- easy to open and pour. Hopefully the plastic is recycled .

This product being an eco friendly one has made a magic for both clothes and human. Unlike other detergent, it leaves a fresh smell which is completely relieving. The quality can be justified as it cleans all the dirts in one go with a very consistency.

Seems natural, but only to a point. My clothes come out highly perfumed, even after line drying. That's never a good end point to me. Won't be purchasing again unless they offer a fragrance free version.

Been using Born Good for over a year now. Albeit expensive compared to other products, it feels very good and does not have a very strong fragrance. Highly recommend.

I would consider this product to basically be a mix of water, colour and some fragrance.There is literally no cleaning property - the clothes come out the same way they go in. It couldn’t even remove simple stains - leave alone tough ones(and that’s after using 1.5 caps of their detergent for a light load)..Would never recommend to anyone.

Gentle yet effective

It is good and cleans clothes efficiently in washing machine. I would like the smell to last longer as the dried clothes have no smell. So one star less.